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campaign
case study
catalog
catalog in-home
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catalog mailing strategy
catalog order curve
catalog prospecting
catalog version
circulation plan
co-op
customer acquisition
customer metrics
data
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direct mail
email
Holdout
incremental sales
Key Codes
Logic
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Match
Matchback
measure
Merge-Purge
merge/purge
metrics
new customer
print
print campaign
prospect
prospect catalog
retarget
retention
RFM
segment
Segmentation
strategy
test
triggered postcard
USPS
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