Catalog circulation planning is more intricate than deciding how many catalogs to mail. It’s about projected revenue and profitability at the segment level. It’s about timing and understanding how revenue per segment can vary throughout the year. It’s about formats and recognizing that tweaks to page count, size, or paper weight can impact revenue and profits.
If you’re not sure how to calculate catalog breakeven, or what breakeven formula to use, just use the catalog breakeven calculator below to quickly calculate your catalog breakeven point on any mailing.
We’ve done all the work for you…just plug in your costs and hit submit! Feel free to bookmark this page as a resource for your catalog circulation needs.
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