Direct marketing is on the rise and it doesn’t show signs of slowing down. Customers appreciate targeted marketing more than ever. You can see this trend in the growing number of users turning on their adblockers; that number climbed to nearly 26% in 2018. But customers still enjoy sorting their mail and seeing offers that are targeted towards them. When our spam folders are overflowing, it’s...
#Adblock Attribution campaign case study catalog catalog in-home catalog mail date catalog mailing catalog mailing strategy catalog order curve catalog prospecting catalog version circulation plan co-op customer acquisition Customer Journey customer metrics data digital acquisition direct mail email Holdout incremental sales Key Codes Marketing Match Matchback measure Merge-Purge merge/purge metrics new customer print print campaign prospect prospect catalog retarget retention RFM segment Segmentation strategy test triggered postcard USPS
- http://t.co/V1ZhTcbISF #Returns #CustomerExperience #casestudy 2 days ago
- Buying Ring surveillance cameras saves Amazon money on stolen packages http://t.co/yRqdrLa6Lo via @voxdotcom 1 week ago
- Five apps you've never heard of that teens are using to shop http://t.co/pEcidWOmIA 2 weeks ago
- Why Thrive Market isn't focused on bringing customers in with promotions http://t.co/AdbxZuCXvd 3 weeks ago