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  • Home
  • About
    • About HGM Catalog Consulting
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    • Catalog Strategy
    • Circulation Planning
    • Custom Marketing Solutions
  • Marketing Tools
    • Catalog Breakeven Calculator
  • Testimonials
  • Blog
  • Contact Us
Catalog Spotlight: Soft Surroundings

Catalog Spotlight: Soft Surroundings

Jan 8, 2019

I recently received two Soft Surroundings catalogs within a couple of days of each other. One catalog was a 68 page sale catalog and I noticed that they used two tactics to improve key code capture and highlight catalog awareness. On the right side of the back cover of the catalog, Soft Surroundings added "use your key code to keep receiving our sale catalogs" along...

Catalog News! Proposed 2019 USPS Marketing Mail Promotions

Catalog News! Proposed 2019 USPS Marketing Mail Promotions

Nov 8, 2018

Planning your 2019 catalog circulation plan and creative?  Make sure you check out the following promotions. The USPS filed its 2019 Mailing Promotions with the Postal Regulatory Commission (PRC) on October 10, 2018 and is awaiting approval. We do not expect any major issues with the approval as many of the promotions have been offered for several years in a row. Tactile, Sensory and Interactive...

Scratch-and-Sniff Stamps

Scratch-and-Sniff Stamps

May 31, 2018

The following announcement was released by the USPS on 5/21/18: The U.S. Postal Service’s first scratch-and-sniff stamps will add the sweet scent of summer to letters of love, friendship, party invitations and other mailings when the Postal Service introduces the Frozen Treats Forever stamps June 20 in Austin, TX. The stamps can be pre-ordered at this link soon for delivery shortly after the June 20 issuance. The...

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  • Case Study: Improving Customer Experience Through Returns
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