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HGM Catalog ConsultingHGM Catalog Consulting
  • Home
  • About
    • About HGM Catalog Consulting
  • Services
    • Catalog Strategy
    • Circulation Planning
    • Custom Marketing Solutions
  • Marketing Tools
    • Catalog Breakeven Calculator
  • Testimonials
  • Blog
  • Contact Us
Case Study: Improving Customer Experience Through Returns

Case Study: Improving Customer Experience Through Returns

Aug 21, 2019

One simple change in the return process of Terry Bicycles, an athletic apparel and parts brand, ensured improved customer experience and guaranteed future purchases. Executive summary The on-demand shopping model is changing customer purchase behavior rapidly. Customers expect a quicker turnaround and a more streamlined response when it comes to all aspects of their interaction with the business — including returns.  By re-thinking and then re-designing...

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