Will Direct Mail Postage Rates Increase Again?
Direct mail postage rates might increase again in 2021. Yet delivery of catalogs, packages, and even first-class mail has been erratic with frequent delays and missed in-home dates.
4 Tips to Improve Your Direct Mail Marketing in 2019
Direct marketing is on the rise and it doesn’t show signs of slowing down. Customers appreciate targeted marketing more than ever. You can see this trend in the growing number of users turning on their adblockers; that number climbed to nearly 26% in 2018. But customers still enjoy sorting their mail and seeing offers that are targeted towards them. When our spam folders are overflowing, it’s...
The Power of the Trigger in Direct Mail Marketing
How would you like to combine the best of digital marketing technology with the tactile and visual charm of direct mail marketing? Welcome to triggered postcard marketing, a new way to take advantage of cutting-edge technology to pump up your direct mail campaign. Martech, an online marketing trade, points to a triggered direct mail platform that connects potential customers’ online behavior to create targeted direct...