I recently received two Soft Surroundings catalogs within a couple of days of each other. One catalog was a 68 page sale catalog and I noticed that they used two tactics to improve key code capture and highlight catalog awareness. On the right side of the back cover of the catalog, Soft Surroundings added "use your key code to keep receiving our sale catalogs" along...
#Adblock Attribution campaign case study catalog catalog in-home catalog mail date catalog mailing catalog mailing strategy catalog prospecting catalog version circulation plan co-op customer acquisition Customer Journey customer metrics data digital acquisition direct mail email Holdout incremental sales Key Codes Marketing Marketing Mail Match Matchback measure Merge-Purge merge/purge metrics new customer Postage print prospect prospect catalog retarget retention RFM segment Segmentation strategy test triggered postcard USPS
- This Startup Uses Deepfake Tech to Let Brands Create Video Sales Pitches at Scale http://t.co/zaoTQuth4H via @Adweek 2 days ago
- Ikea’s e-commerce was already pretty bad. During COVID-19, it absolutely fell apart http://t.co/CDGtjf9hTW 3 weeks ago
- Amazon opens its first online-only Whole Foods http://t.co/lTWQP3jsX7 via @CNET 3 weeks ago
- Subscriptions in 2020: What Global Shoppers Want http://t.co/JpwoK9ybiw 4 weeks ago