I recently received two Soft Surroundings catalogs within a couple of days of each other. One catalog was a 68 page sale catalog and I noticed that they used two tactics to improve key code capture and highlight catalog awareness. On the right side of the back cover of the catalog, Soft Surroundings added "use your key code to keep receiving our sale catalogs" along...
#Adblock Attribution campaign case study catalog catalog in-home catalog mail date catalog mailing catalog mailing strategy catalog order curve catalog prospecting catalog version circulation plan co-op customer acquisition Customer Journey customer metrics data digital acquisition direct mail email Holdout incremental sales Key Codes Marketing Match Matchback measure Merge-Purge merge/purge metrics new customer print print campaign prospect prospect catalog retarget retention RFM segment Segmentation strategy test triggered postcard USPS
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