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HGM Catalog ConsultingHGM Catalog Consulting
  • Home
  • About
    • About HGM Catalog Consulting
  • Services
    • Catalog Strategy
    • Circulation Planning
    • Custom Marketing Solutions
  • Marketing Tools
    • Catalog Breakeven Calculator
  • Testimonials
  • Blog
  • Contact Us
6 Steps to Mailing a Print Catalog

6 Steps to Mailing a Print Catalog

Sep 19, 2018

Your seasonal catalog strategy and catalog circulation plans were developed many months ago, and now the Holiday season is rapidly approaching.  But you’re in good shape because you’ve already ordered paper and scheduled catalog production time with the printer based on your catalog in-home dates. And now it’s time to execute the final steps of mailing your catalog. Use the following timeline as a guide...

Making the Marriage of E-Commerce and Direct Mail a Profitable One

Making the Marriage of E-Commerce and Direct Mail a Profitable One

Aug 23, 2018

Take a scroll on your Facebook or Instagram feed and you’ll be surprised at the number of Shopify stores that tout themselves as e-commerce retailers. Selling everything from drop-shipped T-shirts sourced on AliBaba, to hats, pop-cultural tchotchkes and even sweaters with a pouch to hold your cat, the age of digital has given way to the age of e-commerce. So maybe you’re already well-versed in the world...

Why You Need to Calibrate Your Catalog Marketing Strategy

Why You Need to Calibrate Your Catalog Marketing Strategy

Jul 11, 2018

Marketing without a well-thought-out strategy, be it catalog marketing or otherwise, is just like building a house without a blueprint. It doesn’t necessarily mean that you will never get there, but there will be a lot of wasted time and resources before you do. Equally as important, is for you to remember that no strategy is fool proof, regardless of how much thought and analysis was put...

You’ve Got Mail — How Data Is Modernizing Direct Mail

You’ve Got Mail — How Data Is Modernizing Direct Mail

Jun 14, 2018

We need to talk about the “D” word. Digital? Data-Driven? How about, “all of the above”, plus one you may not have expected: Direct mail. If you’ve been drinking the “Kool-Aid” served up by industry bigwigs, you might think that direct mail is not only a relic of yesteryear, it’s actually a casualty of digital. But that’s where you’d be wrong. Direct mail is far...

Back to Basics – RFM Analysis 101

Back to Basics – RFM Analysis 101

Mar 14, 2018

Developed some decades ago, the RFM Analysis is a great marketing model used to segment a customer list based on their behavior. This method has proven itself time and time again, by helping direct and online marketers minimize their costs while, at the same time, maximizing their returns. The RFM Analysis is based on the Pareto principle, or the 80/20 rule, which states that 80%...

Catalog Marketing – using merge/purge to fine-tune your strategy

Catalog Marketing – using merge/purge to fine-tune your strategy

Jul 23, 2016

Merge/purges are an important, yet frequently overlooked, strategic component of catalog marketing. Merge reports can be confusing and many catalogers don’t understand how valuable these reports are. Ask your merge/purge provider to explain their report to you and then make sure you follow these tips to fine-tune your catalog marketing strategy List priorities — it’s very important to set priorities for all the lists going...

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Catalog Consulting: Vitabath
Catalog Consulting: Vintrust
Catalog Consulting: Raider Image
Catalog Consulting: Mrs John L Strong
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  • HGM Catalog Consulting, a division of Hansel Group Marketing Inc.
  • Located in Austin, Texas
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