How would you like to combine the best of digital marketing technology with the tactile and visual charm of direct mail marketing? Welcome to triggered postcard marketing, a new way to take advantage of cutting-edge technology to pump up your direct mail campaign. Martech, an online marketing trade, points to a triggered direct mail platform […]

You have worked hard to build your list.  You’ve captured email addresses, leveraged partners, run sweepstakes and rented names.  Long gone are the days when a sizable list of names and addresses are, in and of themselves, a great asset for a catalog company.  These days customer reactivation is no longer enough to sustain a […]