Last month I wrote a post about how to calculate breakeven for direct mail campaigns. A blog reader requested a formula that calculates the response rate needed to break even. To determine the breakeven response rate, you need to know what kind of average order (AOV) your campaign will generate. Let's look at three different AOV examples and see how AOV impacts the breakeven response...
#Adblock Attribution campaign case study catalog catalog in-home catalog mail date catalog mailing catalog mailing strategy catalog prospecting catalog version circulation plan co-op customer acquisition Customer Journey customer metrics data digital acquisition direct mail email Holdout incremental sales Key Codes Marketing Marketing Mail Match Matchback measure Merge-Purge merge/purge metrics new customer Postage print prospect prospect catalog retarget retention RFM segment Segmentation strategy test triggered postcard USPS
- http://t.co/vEb1PfnQaS #Print #Campaign #Catalog #DirectMail #Direct #marketingtips 3 days ago
- Amazon Reportedly Thinking of Picking Up J.C. Penney Out of Chapter 11 http://t.co/MeXLXf8El0 1 week ago
- #catalog http://t.co/S03aapci2A 3 weeks ago
- How activewear brand Ten Thousand achieved profitability during the coronavirus http://t.co/4BdfeKMuaJ 3 weeks ago