This is a common question and there is no one-size-fits-all answer. It really depends on the type of business you run (B2B or B2C) and several other factors including catalog productivity, customer segment, and merchandise. Let's take a look at some examples. B2B catalogers typically mail one large annual catalog and supplement with smaller specialty titles throughout the year. The annual catalog serves as a...
#Adblock acquire Attribution campaign case study catalog catalog in-home catalog mail date catalog mailing catalog mailing strategy catalog order curve catalog prospecting catalog version circulation plan co-op customer acquisition customer metrics data digital acquisition direct mail email Holdout incremental sales Key Codes Logic Marketing Match Matchback measure Merge-Purge merge/purge metrics new customer print prospect prospect catalog retarget retention RFM segment Segmentation strategy test triggered postcard USPS
- The Key to Selling Makeup to Gen Z: Meet Them IRL http://t.co/2WYixycDHO via @BoF #Digital #Retail #beauty #trends… http://t.co/Gy4l6ATYap 1 day ago
- http://t.co/qoPPtbdBTa #subscriptionbox #Amazon #data #merchandise 5 days ago
- http://t.co/kxZy4kg6WI #B2B #DirectMail #Campaign #Print #Tips 2 weeks ago
- HelloFresh Uses Data to Optimize its Supply Chain http://t.co/B5bEhvSm4X 2 weeks ago