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HGM Catalog ConsultingHGM Catalog Consulting
  • Home
  • About
    • About HGM Catalog Consulting
  • Services
    • Catalog Strategy
    • Circulation Planning
  • Marketing Tools
    • Catalog Breakeven Calculator
  • Testimonials
  • Blog
  • Contact Us
Making the Marriage of E-Commerce and Direct Mail a Profitable One

Making the Marriage of E-Commerce and Direct Mail a Profitable One

Aug 23, 2018

Take a scroll on your Facebook or Instagram feed and you’ll be surprised at the number of Shopify stores that tout themselves as e-commerce retailers. Selling everything from drop-shipped T-shirts sourced on AliBaba, to hats, pop-cultural tchotchkes and even sweaters with a pouch to hold your cat, the age of digital has given way to the age of e-commerce. So maybe you’re already well-versed in the world...

Why You Need to Calibrate Your Catalog Marketing Strategy

Why You Need to Calibrate Your Catalog Marketing Strategy

Jul 11, 2018

Marketing without a well-thought-out strategy, be it catalog marketing or otherwise, is just like building a house without a blueprint. It doesn’t necessarily mean that you will never get there, but there will be a lot of wasted time and resources before you do. Equally as important, is for you to remember that no strategy is fool proof, regardless of how much thought and analysis was put...

Direct Marketing Catalogs: The Best Way to Reach and Influence Customers

Direct Marketing Catalogs: The Best Way to Reach and Influence Customers

May 16, 2018

In this ever more digital age, catalogs would seem like an outdated marketing strategy used by people in decades past. Yet, this could not be further from the truth. Direct marketing is, in fact, a key part of the consumer buying process. If used correctly, catalogs can be a highly effective tool for generating income and reaching out to new customers. Direct marketing print catalogs...

Catalog Co-op Prospecting: Print & Digital

Catalog Co-op Prospecting: Print & Digital

Jun 12, 2017

Catalog co-op prospecting models have been around for a couple of decades.  But if you haven’t considered them in a while, it might be time to take a new look.  Most of the big co-ops have diversified and added digital prospecting programs to their list of catalog services. Who Should Try It? Your customer acquisition program has started to plateau (or even decrease) while acquisition...

10 Prospecting Ideas to Test this Year

10 Prospecting Ideas to Test this Year

May 23, 2017

Each year we recommend that catalog and ecommerce companies be prepared to test up to 10 customer prospecting ideas, with the understanding that only one or two might be home runs.  Expect to have some failures and learning experiences along the way, and that’s ok. It’s important to test several ideas – even if some of them seem a stretch – because the goal is to...

Four Low-Cost Strategies for Acquiring New Customers

Four Low-Cost Strategies for Acquiring New Customers

Mar 1, 2017

Acquiring new customers at an acceptable cost is becoming a huge challenge for many catalog companies and eCommerce retailers. A common complaint among catalogers that are accustomed to leveraging co-op databases for low-cost prospecting is that their models are performing less effectively and response rates have decreased, driving up their customer acquisition costs. And even in digital marketing, brands have found that increased competition in...

Three Ways to Convert Hot Prospects

Three Ways to Convert Hot Prospects

Feb 6, 2017

You have worked hard to build your list.  You’ve captured email addresses, leveraged partners, run sweepstakes and rented names.  Long gone are the days when a sizable list of names and addresses are, in and of themselves, a great asset for a catalog company.  These days customer reactivation is no longer enough to sustain a business. We need to maintain and grow customer buyer files...

Three Ways to Acquire New Catalog Prospects

Three Ways to Acquire New Catalog Prospects

Jan 24, 2017

Customer acquisition is the lifeblood of a catalog business. Without a steady inflow of new customers, how will you grow?  In this digital world, competition is fierce. How do you grow your “hot prospect” customer file?  In the world of Amazon Prime and competitive shopping, how can a cataloger compete?  Today’s article focuses on three strategies to capture hot prospects.  Next time, the focus will...

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Recent posts:

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  • What Response Rate Do I Need to Break Even?
  • How to Calculate Breakeven on Direct Mail Campaigns
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Client Catalog Portfolio

Catalog Consulting: Vitabath
Catalog Consulting: Vintrust
Catalog Consulting: Raider Image
Catalog Consulting: Mrs John L Strong
Our Custom Marketing Solutions Client: Olive Press
Our Circulation Management Client: McNichols
Our Data Hygiene and Merge/Purge Services Client: Golfsmith
Our Direct Mail Client: Gallery Leather
Catalog Consulting: Creative Communications
Our Catalog Marketing Client: Dancewear Solutions
Our Catalog Marketing Consulting Client: Cotopaxi
Our Catalog Planning Client: Carushka
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  • HGM Catalog Consulting, a division of Hansel Group Marketing Inc.
  • Located in Austin, Texas
  • (512) 288-2742
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