In this ever more digital age, catalogs would seem like an outdated marketing strategy used by people in decades past. Yet, this could not be further from the truth. Direct marketing is, in fact, a key part of the consumer buying process. If used correctly, catalogs can be a highly effective tool for generating income and reaching out to new customers. Direct marketing print catalogs...
This is a common question and there is no one-size-fits-all answer. It really depends on the type of business you run (B2B or B2C) and several other factors including catalog productivity, customer segment, and merchandise. Let’s take a look at some examples. B2B catalogers typically mail one large annual catalog and supplement with smaller specialty titles throughout the year. The annual catalog serves as a...
You have worked hard to build your list. You’ve captured email addresses, leveraged partners, run sweepstakes and rented names. Long gone are the days when a sizable list of names and addresses are, in and of themselves, a great asset for a catalog company. These days customer reactivation is no longer enough to sustain a business. We need to maintain and grow customer buyer files...
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