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HGM Catalog ConsultingHGM Catalog Consulting
  • Home
  • About
    • About HGM Catalog Consulting
  • Services
    • Catalog Strategy
    • Circulation Planning
    • Custom Marketing Solutions
  • Marketing Tools
    • Catalog Breakeven Calculator
  • Testimonials
  • Blog
  • Contact Us
6 Tips for Lowering Your Direct Mail Costs

6 Tips for Lowering Your Direct Mail Costs

Jan 29, 2020

The direct mail industry has faced massive postage rate increases over the years and many digital brands that are new to direct mail don’t realize that postage often exceeds the print costs, especially if they’re mailing postcards, trifolds, or catalogs with small page counts. As a direct mail consultant, I help clients plan and execute their direct mail campaigns. Part of the strategic circulation planning...

Catalog News! Proposed 2019 USPS Marketing Mail Promotions

Catalog News! Proposed 2019 USPS Marketing Mail Promotions

Nov 8, 2018

Planning your 2019 catalog circulation plan and creative?  Make sure you check out the following promotions. The USPS filed its 2019 Mailing Promotions with the Postal Regulatory Commission (PRC) on October 10, 2018 and is awaiting approval. We do not expect any major issues with the approval as many of the promotions have been offered for several years in a row. Tactile, Sensory and Interactive...

Making the Marriage of E-Commerce and Direct Mail a Profitable One

Making the Marriage of E-Commerce and Direct Mail a Profitable One

Aug 23, 2018

Take a scroll on your Facebook or Instagram feed and you’ll be surprised at the number of Shopify stores that tout themselves as e-commerce retailers. Selling everything from drop-shipped T-shirts sourced on AliBaba, to hats, pop-cultural tchotchkes and even sweaters with a pouch to hold your cat, the age of digital has given way to the age of e-commerce. So maybe you’re already well-versed in the world...

You’ve Got Mail — How Data Is Modernizing Direct Mail

You’ve Got Mail — How Data Is Modernizing Direct Mail

Jun 14, 2018

We need to talk about the “D” word. Digital? Data-Driven? How about, “all of the above”, plus one you may not have expected: Direct mail. If you’ve been drinking the “Kool-Aid” served up by industry bigwigs, you might think that direct mail is not only a relic of yesteryear, it’s actually a casualty of digital. But that’s where you’d be wrong. Direct mail is far...

The Power of the Trigger in Direct Mail Marketing

The Power of the Trigger in Direct Mail Marketing

Feb 13, 2018

How would you like to combine the best of digital marketing technology with the tactile and visual charm of direct mail marketing? Welcome to triggered postcard marketing, a new way to take advantage of cutting-edge technology to pump up your direct mail campaign. Martech, an online marketing trade, points to a triggered direct mail platform that connects potential customers’ online behavior to create targeted direct...

Subscription Boxes Deliver Loyalty

Subscription Boxes Deliver Loyalty

Nov 21, 2017

During the past few years, e-commerce marketers have been innovating by creating subscription boxes. Birchbox was an early success story (2010) in the beauty products category. Its two founders agreed that shopping for beauty products “was frustrating, inefficient, and confusing.” There were too many options and that did not encourage trial. There was no way to try products online without spending a lot of time...

Three Ways to Convert Hot Prospects

Three Ways to Convert Hot Prospects

Feb 6, 2017

You have worked hard to build your list.  You’ve captured email addresses, leveraged partners, run sweepstakes and rented names.  Long gone are the days when a sizable list of names and addresses are, in and of themselves, a great asset for a catalog company.  These days customer reactivation is no longer enough to sustain a business. We need to maintain and grow customer buyer files...

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Recent posts:

  • Will Direct Mail Postage Rates Increase Again?
  • USPS 2021 Postage Rates
  • What Response Rate Do I Need to Break Even?
  • How to Calculate Breakeven on Direct Mail Campaigns
  • 6 Tips for Lowering Your Direct Mail Costs
  • Marketing Mail Postage Rates 2020

Client Catalog Portfolio

Catalog Consulting: Vitabath
Catalog Consulting: Vintrust
Catalog Consulting: Raider Image
Catalog Consulting: Mrs John L Strong
Our Custom Marketing Solutions Client: Olive Press
Our Circulation Management Client: McNichols
Our Data Hygiene and Merge/Purge Services Client: Golfsmith
Our Direct Mail Client: Gallery Leather
Catalog Consulting: Creative Communications
Our Catalog Marketing Client: Dancewear Solutions
Our Catalog Marketing Consulting Client: Cotopaxi
Our Catalog Planning Client: Carushka
Leatherology
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  • HGM Catalog Consulting, a division of Hansel Group Marketing Inc.
  • Located in Austin, Texas
  • (512) 288-2742
  • info@catalogconsulting.com
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