Earlier this month we brought you a direct mail case study of Casper, the successful mattress brand and self confessed “digital native”. We examined how Casper scored big victories with their print media campaigns, embracing the “tangibility effect”, giving customers something to pick up, hold, and keep. By adopting this approach, Casper put their brand, and their products, at the forefront of their prospects’ minds....
Today we examine digital brands that have tested direct mail. Mattress brand Casper has been very active in print for the last several years – from solo print marketing to participating in upscale shared mail campaigns. Grove Collaborative has been testing print too. Casper, as you may know, is no stranger to digital marketing success. This is not a brand which has dragged its heels...
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