• Home
  • About
    • About HGM Catalog Consulting
  • Services
    • Catalog Strategy
    • Circulation Planning
    • Custom Marketing Solutions
  • Marketing Tools
    • Catalog Breakeven Calculator
  • Testimonials
  • Blog
  • Contact Us
HGM Catalog ConsultingHGM Catalog Consulting
  • Home
  • About
    • About HGM Catalog Consulting
  • Services
    • Catalog Strategy
    • Circulation Planning
    • Custom Marketing Solutions
  • Marketing Tools
    • Catalog Breakeven Calculator
  • Testimonials
  • Blog
  • Contact Us
Will Direct Mail Postage Rates Increase Again?

Will Direct Mail Postage Rates Increase Again?

Feb 21, 2021

Direct mail postage rates might increase again in 2021. Yet delivery of catalogs, packages, and even first-class mail has been erratic with frequent delays and missed in-home dates.

USPS 2021 Postage Rates

USPS 2021 Postage Rates

Oct 13, 2020

The US Postal Service filed notice with the PRC last Friday to increase postage rates effective January 24, 2021. Although the overall proposed postage rate increase for Marketing Mail is 1.51%, the increase varies by classification, with Parcels taking the biggest hit: Product% ChangeLetters0.771%Flats3.553%Parcels16.791%High density / saturation letters2.373%High density / saturation flats and parcels0.989%Carrier route3.529%Every Door Direct Mail0.524%Overall increase1.509% Postage for the Letters classification will...

6 Tips for Lowering Your Direct Mail Costs

6 Tips for Lowering Your Direct Mail Costs

Jan 29, 2020

The direct mail industry has faced massive postage rate increases over the years and many digital brands that are new to direct mail don’t realize that postage often exceeds the print costs, especially if they’re mailing postcards, trifolds, or catalogs with small page counts. As a direct mail consultant, I help clients plan and execute their direct mail campaigns. Part of the strategic circulation planning...

Marketing Mail Postage Rates 2020

Marketing Mail Postage Rates 2020

Dec 18, 2019

The postage rates for Marketing Mail, Periodicals, and other products will increase on January 26, 2020. Catalogs and direct mail postcards are typically mailed in the Marketing Mail class. Below is a PDF that summarizes the key changes to the USPS rates among the various mail classes. There are 5 pages in USPS document. Mouse over the text in the blue banner at the bottom...

Sign up today for our latest news and catalog insights
Loading

Previous Posts

Tag Cloud

#Adblock campaign case study catalog catalog in-home catalog mail date catalog mailing catalog mailing strategy catalog prospecting catalog version circulation plan co-op customer acquisition customer metrics data digital acquisition direct mail direct mail costs email Holdout incremental sales Key Codes Marketing Marketing Mail Match Matchback measure Merge-Purge merge/purge metrics new customer Postage postage rates print prospect prospect catalog retarget retention RFM segment Segmentation strategy test triggered postcard USPS

Recent Tweets

  • Surya releases latest catalog with full scope of offerings  http://t.co/revNtq9eA5 
  • 1 month ago
  • 'Mailboxes crowded': How DTC brand Parachute is looking to stand out with 'whimsical ... - Digid -  http://t.co/zgZHHK3y2r  #GoogleAlerts
  • 2 months ago
  • What happened to Nordstrom Rack?  http://t.co/RN3wIdJLUY  via  @RetailDive 
  • 3 months ago
  • Kelly Waters Launches Wedding Party Gift Catalog  http://t.co/PGPA5B3u6J 
  • 3 months ago

Follow @TanyaHansel

Find us on

READ OUR BLOG

Recent posts:

  • Will Direct Mail Postage Rates Increase Again?
  • USPS 2021 Postage Rates
  • What Response Rate Do I Need to Break Even?
  • How to Calculate Breakeven on Direct Mail Campaigns
  • 6 Tips for Lowering Your Direct Mail Costs
  • Marketing Mail Postage Rates 2020

Client Catalog Portfolio

Catalog Consulting: Vitabath
Catalog Consulting: Vintrust
Catalog Consulting: Raider Image
Catalog Consulting: Mrs John L Strong
Our Custom Marketing Solutions Client: Olive Press
Our Circulation Management Client: McNichols
Our Data Hygiene and Merge/Purge Services Client: Golfsmith
Our Direct Mail Client: Gallery Leather
Catalog Consulting: Creative Communications
Our Catalog Marketing Client: Dancewear Solutions
Our Catalog Marketing Consulting Client: Cotopaxi
Our Catalog Planning Client: Carushka
Leatherology
Ghirardelli

Contact Info

  • HGM Catalog Consulting, a division of Hansel Group Marketing Inc.
  • Located in Austin, Texas
  • (512) 288-2742
  • info@catalogconsulting.com
  • https://www.catalogconsulting.com

Twitter & LinkedIn

© 2022 — HGM Catalog Consulting, a division of Hansel Group Marketing Inc.