Direct mail postage rates might increase again in 2021. Yet delivery of catalogs, packages, and even first-class mail has been erratic with frequent delays and missed in-home dates.
The US Postal Service filed notice with the PRC last Friday to increase postage rates effective January 24, 2021. Although the overall proposed postage rate increase for Marketing Mail is 1.51%, the increase varies by classification, with Parcels taking the biggest hit: Product% ChangeLetters0.771%Flats3.553%Parcels16.791%High density / saturation letters2.373%High density / saturation flats and parcels0.989%Carrier route3.529%Every Door Direct Mail0.524%Overall increase1.509% Postage for the Letters classification will...
The direct mail industry has faced massive postage rate increases over the years and many digital brands that are new to direct mail don’t realize that postage often exceeds the print costs, especially if they’re mailing postcards, trifolds, or catalogs with small page counts. As a direct mail consultant, I help clients plan and execute their direct mail campaigns. Part of the strategic circulation planning...
The postage rates for Marketing Mail, Periodicals, and other products will increase on January 26, 2020. Catalogs and direct mail postcards are typically mailed in the Marketing Mail class. Below is a PDF that summarizes the key changes to the USPS rates among the various mail classes. There are 5 pages in USPS document. Mouse over the text in the blue banner at the bottom...
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