How many promotional emails did you get in your inbox today? How many Facebook ads did you scroll past, and how many page updates did you ignore? The answer, as all too many marketers know, is a lot. With adblocker software use increasing, even on mobile devices, digital ads return fewer and fewer potential leads. In the United States, the primary use of ad blocking software is...
#Adblock Attribution campaign case study catalog catalog in-home catalog mail date catalog mailing catalog mailing strategy catalog prospecting catalog version circulation plan co-op customer acquisition Customer Journey customer metrics data digital acquisition direct mail email Holdout incremental sales Key Codes Marketing Marketing Mail Match Matchback measure Merge-Purge merge/purge metrics new customer Postage print prospect prospect catalog retarget retention RFM segment Segmentation strategy test triggered postcard USPS
- What Shopping in New York City Looks Like Now http://t.co/qW9p5NOK9u via @NewYorker 2 weeks ago
- You don’t know your customer anymore http://t.co/jCDG8l4h6J 3 weeks ago
- J. Jill in forbearance on loans after 'going concern' warning http://t.co/6u8kRVY15o via @RetailDive 3 weeks ago
- UPS Hikes Rates for Some Shippers During COVID http://t.co/awcXjzdtCN #UPS 1 month ago