There’s a marketing trend underway that’s worth watching and trying if you’re looking to grow brand awareness and acquire new customers. It’s called micro influencer marketing. It can provide a new and valuable source for customer acquisition. Micro influencer marketing represents a way to work with small, but more authentic, influencers. Even Amazon.com just started a beta program recruiting them, according to TechCrunch. Read more....
#Adblock campaign case study catalog catalog in-home catalog mail date catalog mailing catalog mailing strategy catalog prospecting catalog version circulation plan co-op customer acquisition customer metrics data digital acquisition direct mail direct mail costs email Holdout incremental sales Key Codes Marketing Marketing Mail Match Matchback measure Merge-Purge merge/purge metrics new customer Postage postage rates print prospect prospect catalog retarget retention RFM segment Segmentation strategy test triggered postcard USPS
- DTC furniture brand Article sees the outdoors as its ticket to growth http://t.co/2DZI7TqoNK 1 week ago
- Lululemon more than doubles e-commerce in 2020 http://t.co/w7ZS6MVIrY via @RetailDive 2 weeks ago
- How HelloFresh Boxes Sustainability http://t.co/9qjiPCvWuy #grocery #sustainable #HelloFresh 1 month ago
- ‘Gateway to anything a marketer can dream up’: Touchless commerce has normalized the QR code, and brands are giving… http://t.co/CXb5imRh0t 1 month ago