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HGM Catalog ConsultingHGM Catalog Consulting
  • Home
  • About
    • About HGM Catalog Consulting
  • Services
    • Catalog Strategy
    • Circulation Planning
    • Custom Marketing Solutions
  • Marketing Tools
    • Catalog Breakeven Calculator
  • Testimonials
  • Blog
  • Contact Us
The Importance of Clean Data

The Importance of Clean Data

Apr 13, 2018

Clean data is critical for data analysis and data mining activities. Organizations of all sizes often struggle with the ability to get and maintain clean data. To better understand how you can make sure your data becomes and stays clean, we will first discuss what ‘clean’ data really means. What is ‘Clean’ Data? If you have clean data, it means that the data currently stored...

Back to Basics – RFM Analysis 101

Back to Basics – RFM Analysis 101

Mar 14, 2018

Developed some decades ago, the RFM Analysis is a great marketing model used to segment a customer list based on their behavior. This method has proven itself time and time again, by helping direct and online marketers minimize their costs while, at the same time, maximizing their returns. The RFM Analysis is based on the Pareto principle, or the 80/20 rule, which states that 80%...

Your Many Marketing Dashboards

Your Many Marketing Dashboards

Apr 2, 2017

Twenty years ago, if you wanted to know what data your company was collecting on marketing efforts you’d have to search for it. You’d likely be making your way downstairs to an interior office in the basement. There you would have found an analyst who would be happy to tell you all about the numbers. The problem? You probably wouldn’t have understood a word of...

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Recent posts:

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Catalog Consulting: Vitabath
Catalog Consulting: Vintrust
Catalog Consulting: Raider Image
Catalog Consulting: Mrs John L Strong
Our Custom Marketing Solutions Client: Olive Press
Our Circulation Management Client: McNichols
Our Catalog Data Analytics Client: Gymnastic Solutions
Our Data Hygiene and Merge/Purge Services Client: Golfsmith
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Catalog Consulting: Creative Communications
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Our Catalog Marketing Consulting Client: Cotopaxi
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  • HGM Catalog Consulting, a division of Hansel Group Marketing Inc.
  • Located in Austin, Texas
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