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HGM Catalog ConsultingHGM Catalog Consulting
  • Home
  • About
    • About HGM Catalog Consulting
  • Services
    • Catalog Strategy
    • Circulation Planning
    • Custom Marketing Solutions
  • Marketing Tools
    • Catalog Breakeven Calculator
  • Testimonials
  • Blog
  • Contact Us
6 Steps to Mailing a Print Catalog

6 Steps to Mailing a Print Catalog

Sep 19, 2018

Your seasonal catalog strategy and catalog circulation plans were developed many months ago, and now the Holiday season is rapidly approaching.  But you’re in good shape because you’ve already ordered paper and scheduled catalog production time with the printer based on your catalog in-home dates. And now it’s time to execute the final steps of mailing your catalog. Use the following timeline as a guide...

Catalog Circulation: The Secret to Your Success

Catalog Circulation: The Secret to Your Success

Jan 13, 2017

What is a Catalog Circulation Plan? In a nutshell, a catalog circulation plan is a blueprint for your catalog mailings. Driven by your data and a clear understanding of past catalog results, it’s a plan that addresses who you should mail, how frequently you should mail, how many catalogs you should print and how to accurately track results, so you can design and refine catalog circulation...

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Recent Tweets

  • Surya releases latest catalog with full scope of offerings  http://t.co/revNtq9eA5 
  • 1 month ago
  • 'Mailboxes crowded': How DTC brand Parachute is looking to stand out with 'whimsical ... - Digid -  http://t.co/zgZHHK3y2r  #GoogleAlerts
  • 2 months ago
  • What happened to Nordstrom Rack?  http://t.co/RN3wIdJLUY  via  @RetailDive 
  • 3 months ago
  • Kelly Waters Launches Wedding Party Gift Catalog  http://t.co/PGPA5B3u6J 
  • 3 months ago

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Recent posts:

  • Will Direct Mail Postage Rates Increase Again?
  • USPS 2021 Postage Rates
  • What Response Rate Do I Need to Break Even?
  • How to Calculate Breakeven on Direct Mail Campaigns
  • 6 Tips for Lowering Your Direct Mail Costs
  • Marketing Mail Postage Rates 2020

Client Catalog Portfolio

Catalog Consulting: Vitabath
Catalog Consulting: Vintrust
Catalog Consulting: Raider Image
Catalog Consulting: Mrs John L Strong
Our Custom Marketing Solutions Client: Olive Press
Our Circulation Management Client: McNichols
Our Data Hygiene and Merge/Purge Services Client: Golfsmith
Our Direct Mail Client: Gallery Leather
Catalog Consulting: Creative Communications
Our Catalog Marketing Client: Dancewear Solutions
Our Catalog Marketing Consulting Client: Cotopaxi
Our Catalog Planning Client: Carushka
Leatherology
Ghirardelli

Contact Info

  • HGM Catalog Consulting, a division of Hansel Group Marketing Inc.
  • Located in Austin, Texas
  • (512) 288-2742
  • info@catalogconsulting.com
  • https://www.catalogconsulting.com

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