Your seasonal catalog strategy and catalog circulation plans were developed many months ago, and now the Holiday season is rapidly approaching. But you’re in good shape because you’ve already ordered paper and scheduled catalog production time with the printer based on your catalog in-home dates. And now it’s time to execute the final steps of mailing your catalog. Use the following timeline as a guide...
Merge/purges are an important, yet frequently overlooked, strategic component of catalog marketing. Merge reports can be confusing and many catalogers don’t understand how valuable these reports are. Ask your merge/purge provider to explain their report to you and then make sure you follow these tips to fine-tune your catalog marketing strategy List priorities — it’s very important to set priorities for all the lists going...
- 4 trends impacting retail marketing strategies http://t.co/9S4oD35uN1 via @RetailDive #catalog #print #direct 1 week ago
- VINEYARD VINES FEATURES FLORIDA KEYS LIFESTYLE & PEOPLE http://t.co/kg7CtNyFym via @Florida Keys Weekly Newspapers #catalog @vineyardvines 3 weeks ago
- Bloomingdale's unveils concept store Bloomie's http://t.co/W6NR8XfGKv via @RetailDive 3 weeks ago
- How Untuckit embraced virtual clienteling software to drive sales http://t.co/2ZBpo8VXiK via @digiday 1 month ago