Your seasonal catalog strategy and catalog circulation plans were developed many months ago, and now the Holiday season is rapidly approaching. But you’re in good shape because you’ve already ordered paper and scheduled catalog production time with the printer based on your catalog in-home dates. And now it’s time to execute the final steps of mailing your catalog. Use the following timeline as a guide...
Merge/purges are an important, yet frequently overlooked, strategic component of catalog marketing. Merge reports can be confusing and many catalogers don’t understand how valuable these reports are. Ask your merge/purge provider to explain their report to you and then make sure you follow these tips to fine-tune your catalog marketing strategy List priorities -- it’s very important to set priorities for all the lists going...
- From virtual try-ons to customer reviews: How product pages are becoming the new sales floor http://t.co/for3WJfumc 2 days ago
- USPS Announces its First Loyalty Program http://t.co/73krw9Nh2m #USPS #postage 7 days ago
- Thinking about mailing a catalog? Learn how to calculate break-even. #print #Catalog #Breakeven #DirectMail… http://t.co/XYfit8vTWf 2 weeks ago
- Crisis management: Why Madison Reed launched a new product in a pandemic http://t.co/OFOkTIu0nB via @RetailDive 2 weeks ago