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HGM Catalog ConsultingHGM Catalog Consulting
  • Home
  • About
    • About HGM Catalog Consulting
  • Services
    • Catalog Strategy
    • Circulation Planning
    • Custom Marketing Solutions
  • Marketing Tools
    • Catalog Breakeven Calculator
  • Testimonials
  • Blog
  • Contact Us
Catalog Matchback Analysis – Part 1

Catalog Matchback Analysis – Part 1

Oct 16, 2018

With software like Hubspot, you can track opens on emails, gain metrics on clicks, and measure the response rates of campaigns — which tells you the level of success and profitability you can expect from a conversion. But what did direct marketers do before the era of digital metrics and tracking? Catalogers relied on key codes to track response by customer segment.  Most orders arrived either by mail...

Use Holdout Tests to Measure Incremental Catalog Sales

Use Holdout Tests to Measure Incremental Catalog Sales

Dec 12, 2016

Direct mail is expensive.  Up to 97% of the catalogs sent do not convert.  How do you determine which customers warrant the investment of mailing your catalog? Holdout tests. What is a holdout test? A holdout test measures the profitability of a catalog mailing relative to a customer segment.  For a mailing, a small group of customers from your mail file is marked to withhold...

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Recent posts:

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  • What Response Rate Do I Need to Break Even?
  • How to Calculate Breakeven on Direct Mail Campaigns
  • 6 Tips for Lowering Your Direct Mail Costs
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Catalog Consulting: Vitabath
Catalog Consulting: Vintrust
Catalog Consulting: Raider Image
Catalog Consulting: Mrs John L Strong
Our Custom Marketing Solutions Client: Olive Press
Our Circulation Management Client: McNichols
Our Catalog Data Analytics Client: Gymnastic Solutions
Our Data Hygiene and Merge/Purge Services Client: Golfsmith
Our Direct Mail Client: Gallery Leather
Our Catalog Strategy Client: Designs For Dance
Catalog Consulting: Creative Communications
Our Catalog Marketing Client: Dancewear Solutions
Our Catalog Marketing Consulting Client: Cotopaxi
Our Catalog Data Analytics Client: Claire Burke
Our Catalog Planning Client: Carushka

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  • HGM Catalog Consulting, a division of Hansel Group Marketing Inc.
  • Located in Austin, Texas
  • (512) 288-2742
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