In the current climate of integrated marketing, digital trends and consumer behavior, “next best action marketing” is growing in popularity. In an environment where the latest digital trends are shifts like AI, voice user interfaces, cloud computing, augmented reality, machine learning, and more, next best action marketing is all about meeting the consumer where they are, through any one of these tech channels and experiences. In order to implement...
Take a scroll on your Facebook or Instagram feed and you’ll be surprised at the number of Shopify stores that tout themselves as e-commerce retailers. Selling everything from drop-shipped T-shirts sourced on AliBaba, to hats, pop-cultural tchotchkes and even sweaters with a pouch to hold your cat, the age of digital has given way to the age of e-commerce. So maybe you’re already well-versed in the world...
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