I recently received two Soft Surroundings catalogs within a couple of days of each other. One catalog was a 68 page sale catalog and I noticed that they used two tactics to improve key code capture and highlight catalog awareness. On the right side of the back cover of the catalog, Soft Surroundings added “use your key code to keep receiving our sale catalogs” along...
#Adblock campaign case study catalog catalog in-home catalog mail date catalog mailing catalog mailing strategy catalog prospecting catalog version circulation plan co-op customer acquisition customer metrics data digital acquisition direct mail direct mail costs email Holdout incremental sales Key Codes Marketing Marketing Mail Match Matchback measure Merge-Purge merge/purge metrics new customer Postage postage rates print prospect prospect catalog retarget retention RFM segment Segmentation strategy test triggered postcard USPS
- Catalogs fill a retail therapy niche for pandemic-weary shoppers http://t.co/jjfSOBfty4 1 week ago
- Neiman Marcus reveals 2021 Christmas Book and Fantasy Gifts http://t.co/ujn4lUTFCG via @RetailDive 4 weeks ago
- U.S. retailers want to fill your mailbox with holiday catalogs this year. There isn't enough paper to print them al… http://t.co/AMLoTykm7u 2 months ago
- How 3 DTC brands are reallocating their advertising spend after Apple's iOS 14 update http://t.co/yslheoLYX2 2 months ago