• Home
  • About
    • About HGM Catalog Consulting
  • Services
    • Catalog Strategy
    • Circulation Planning
    • Custom Marketing Solutions
  • Marketing Tools
    • Catalog Breakeven Calculator
  • Testimonials
  • Blog
  • Contact Us
HGM Catalog Consulting HGM Catalog Consulting
  • Home
  • About
    • About HGM Catalog Consulting
  • Services
    • Catalog Strategy
    • Circulation Planning
    • Custom Marketing Solutions
  • Marketing Tools
    • Catalog Breakeven Calculator
  • Testimonials
  • Blog
  • Contact Us
Catalog Matchback Analysis – Part 1

Catalog Matchback Analysis – Part 1

Oct 16, 2018

With software like Hubspot, you can track opens on emails, gain metrics on clicks, and measure the response rates of campaigns — which tells you the level of success and profitability you can expect from a conversion. But what did direct marketers do before the era of digital metrics and tracking? Catalogers relied on key codes to track response by customer segment.  Most orders arrived either by mail...

The Power of the Trigger in Direct Mail Marketing

The Power of the Trigger in Direct Mail Marketing

Feb 13, 2018

How would you like to combine the best of digital marketing technology with the tactile and visual charm of direct mail marketing? Welcome to triggered postcard marketing, a new way to take advantage of cutting-edge technology to pump up your direct mail campaign. Martech, an online marketing trade, points to a triggered direct mail platform that connects potential customers’ online behavior to create targeted direct...

Use Holdout Tests to Measure Incremental Catalog Sales

Use Holdout Tests to Measure Incremental Catalog Sales

Dec 12, 2016

Direct mail is expensive.  Up to 97% of the catalogs sent do not convert.  How do you determine which customers warrant the investment of mailing your catalog? Holdout tests. What is a holdout test? A holdout test measures the profitability of a catalog mailing relative to a customer segment.  For a mailing, a small group of customers from your mail file is marked to withhold...

Sign up today for our latest news and catalog insights

Previous Posts

Tag Cloud

#Adblock Attribution campaign case study catalog catalog in-home catalog mail date catalog mailing catalog mailing strategy catalog order curve catalog prospecting catalog version circulation plan co-op customer acquisition Customer Journey customer metrics data digital acquisition direct mail email Holdout incremental sales Key Codes Marketing Match Matchback measure Merge-Purge merge/purge metrics new customer print print campaign prospect prospect catalog retarget retention RFM segment Segmentation strategy test triggered postcard USPS

Recent Tweets

  • Checkout this story  http://t.co/coZ7YgUslc  via  @Poynter . #REI #Print #Catalog
  • 3 days ago
  • Invoca Opts for Dimensional Mail to Make an Impact  http://t.co/1tEbdRsRWw  #print #mail #b2b #marketing
  • 1 week ago
  • Your Amazon package takes a truly wild journey to get to you  http://t.co/5fmNFffrgX  via  @voxdotcom  #Amazon
  • 3 weeks ago
  •  http://t.co/O4D7tF1g5K 
  • 3 weeks ago

Follow @TanyaHansel

Find us on

Recent Tweets

  • Checkout this story  http://t.co/coZ7YgUslc  via  @Poynter . #REI #Print #Catalog
  • 3 days ago
  • Invoca Opts for Dimensional Mail to Make an Impact  http://t.co/1tEbdRsRWw  #print #mail #b2b #marketing
  • 1 week ago

Follow @TanyaHansel

READ OUR BLOG

Recent posts:

  • Make Direct Mail Your New BFF
  • Direct Marketing Tactics for DTC Brands
  • Case Study: Improving Customer Experience Through Returns
  • 5 Signs Your Brand Might Need a Catalog Audit
  • Print Marketing Campaigns – Glossier
  • Print Marketing Campaigns – Casper

Client Catalog Portfolio

Catalog Consulting: Vitabath
Catalog Consulting: Vintrust
Catalog Consulting: Raider Image
Catalog Consulting: Mrs John L Strong
Our Custom Marketing Solutions Client: Olive Press
Our Circulation Management Client: McNichols
Our Catalog Data Analytics Client: Gymnastic Solutions
Our Data Hygiene and Merge/Purge Services Client: Golfsmith
Our Direct Mail Client: Gallery Leather
Our Catalog Strategy Client: Designs For Dance
Catalog Consulting: Creative Communications
Our Catalog Marketing Client: Dancewear Solutions
Our Catalog Marketing Consulting Client: Cotopaxi
Our Catalog Data Analytics Client: Claire Burke
Our Catalog Planning Client: Carushka

Contact Info

  • HGM Catalog Consulting, a division of Hansel Group Marketing Inc.
  • Located in Austin, Texas
  • (512) 288-2742
  • info@catalogconsulting.com
  • https://www.catalogconsulting.com

Twitter & LinkedIn

© 2019 — HGM Catalog Consulting, a division of Hansel Group Marketing Inc.