Today we examine digital brands that have tested direct mail. Mattress brand Casper has been very active in print for the last several years – from solo print marketing to participating in upscale shared mail campaigns. Grove Collaborative has been testing print too. Casper, as you may know, is no stranger to digital marketing success. This is not a brand which has dragged its heels...
#Adblock Attribution campaign case study catalog catalog in-home catalog mail date catalog mailing catalog mailing strategy catalog prospecting catalog version circulation plan co-op customer acquisition customer metrics data digital acquisition direct mail email Holdout incremental sales Key Codes Marketing Marketing Mail Match Matchback measure Merge-Purge merge/purge metrics new customer Postage postage rates print prospect prospect catalog retarget retention RFM segment Segmentation strategy test triggered postcard USPS
- USPS Suffered Most in Holiday Package Deluge http://t.co/A89Fjol32j 1 week ago
- Ikea to Discontinue its Print Catalog http://t.co/WHL1ju0riR 1 month ago
- FedEx to acquire ShopRunner http://t.co/p5FyCgIlXP via @RetailDive 2 months ago
- ‘Everyone is grasping for nostalgia and happiness’: Why marketers are ringing in the holiday season with more influ… http://t.co/yDdhckfKXg 2 months ago