Earlier this month we brought you a direct mail case study of Casper, the successful mattress brand and self confessed "digital native". We examined how Casper scored big victories with their print media campaigns, embracing the "tangibility effect", giving customers something to pick up, hold, and keep. By adopting this approach, Casper put their brand, and their products, at the forefront of their prospects' minds....
#Adblock Attribution campaign case study catalog catalog in-home catalog mail date catalog mailing catalog mailing strategy catalog prospecting catalog version circulation plan co-op customer acquisition Customer Journey customer metrics data digital acquisition direct mail email Holdout incremental sales Key Codes Marketing Marketing Mail Match Matchback measure Merge-Purge merge/purge metrics new customer Postage print prospect prospect catalog retarget retention RFM segment Segmentation strategy test triggered postcard USPS
- What Shopping in New York City Looks Like Now http://t.co/qW9p5NOK9u via @NewYorker 2 weeks ago
- You don’t know your customer anymore http://t.co/jCDG8l4h6J 3 weeks ago
- J. Jill in forbearance on loans after 'going concern' warning http://t.co/6u8kRVY15o via @RetailDive 3 weeks ago
- UPS Hikes Rates for Some Shippers During COVID http://t.co/awcXjzdtCN #UPS 1 month ago