Earlier this month we brought you a direct mail case study of Casper, the successful mattress brand and self confessed “digital native”. We examined how Casper scored big victories with their print media campaigns, embracing the “tangibility effect”, giving customers something to pick up, hold, and keep. By adopting this approach, Casper put their brand, and their products, at the forefront of their prospects’ minds....
#Adblock campaign case study catalog catalog in-home catalog mail date catalog mailing catalog mailing strategy catalog prospecting catalog version circulation plan co-op customer acquisition customer metrics data digital acquisition direct mail direct mail costs email Holdout incremental sales Key Codes Marketing Marketing Mail Match Matchback measure Merge-Purge merge/purge metrics new customer Postage postage rates print prospect prospect catalog retarget retention RFM segment Segmentation strategy test triggered postcard USPS
- Catalogs fill a retail therapy niche for pandemic-weary shoppers http://t.co/jjfSOBfty4 1 week ago
- Neiman Marcus reveals 2021 Christmas Book and Fantasy Gifts http://t.co/ujn4lUTFCG via @RetailDive 4 weeks ago
- U.S. retailers want to fill your mailbox with holiday catalogs this year. There isn't enough paper to print them al… http://t.co/AMLoTykm7u 2 months ago
- How 3 DTC brands are reallocating their advertising spend after Apple's iOS 14 update http://t.co/yslheoLYX2 2 months ago