Earlier this month we brought you a direct mail case study of Casper, the successful mattress brand and self confessed “digital native”. We examined how Casper scored big victories with their print media campaigns, embracing the “tangibility effect”, giving customers something to pick up, hold, and keep. By adopting this approach, Casper put their brand, and their products, at the forefront of their prospects’ minds....
#Adblock campaign case study catalog catalog in-home catalog mail date catalog mailing catalog mailing strategy catalog prospecting catalog version circulation plan co-op customer acquisition customer metrics data digital acquisition direct mail direct mail costs email Holdout incremental sales Key Codes Marketing Marketing Mail Match Matchback measure Merge-Purge merge/purge metrics new customer Postage postage rates print prospect prospect catalog retarget retention RFM segment Segmentation strategy test triggered postcard USPS
- Surya releases latest catalog with full scope of offerings http://t.co/revNtq9eA5 1 month ago
- 'Mailboxes crowded': How DTC brand Parachute is looking to stand out with 'whimsical ... - Digid - http://t.co/zgZHHK3y2r #GoogleAlerts 2 months ago
- What happened to Nordstrom Rack? http://t.co/RN3wIdJLUY via @RetailDive 3 months ago
- Kelly Waters Launches Wedding Party Gift Catalog http://t.co/PGPA5B3u6J 3 months ago