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HGM Catalog ConsultingHGM Catalog Consulting
  • Home
  • About
    • About HGM Catalog Consulting
  • Services
    • Catalog Strategy
    • Circulation Planning
    • Custom Marketing Solutions
  • Marketing Tools
    • Catalog Breakeven Calculator
  • Testimonials
  • Blog
  • Contact Us
How to Calculate Breakeven on Direct Mail Campaigns

How to Calculate Breakeven on Direct Mail Campaigns

Mar 3, 2020

Calculating direct mail breakeven is critical because it’s a key metric when planning the circulation of a successful direct mail campaign. Start by using estimated costs to determine your initial campaign breakeven.  Then create a preliminary circulation plan based on the projected revenue of each list segment. An increase in print quantity has the potential to lower your campaign breakeven. On the flip side, a...

Make Direct Mail Your New BFF

Make Direct Mail Your New BFF

Nov 15, 2019

Facebook celebrated its 15th birthday back in February of 2019, and the social media platform is still going strong. Even after a decade and a half, Facebook continues to be a go-to tool when it comes to communication, collaboration, information, and even just plain old enjoyment. But, things are starting to shift. In fact, many businesses are turning their attention away from Facebook and social media...

Print Marketing Campaigns – Glossier

Print Marketing Campaigns – Glossier

Apr 30, 2019

Earlier this month we brought you a direct mail case study of Casper, the successful mattress brand and self confessed “digital native”. We examined how Casper scored big victories with their print media campaigns, embracing the “tangibility effect”, giving customers something to pick up, hold, and keep. By adopting this approach, Casper put their brand, and their products, at the forefront of their prospects’ minds....

Print Marketing Campaigns – Casper

Print Marketing Campaigns – Casper

Apr 3, 2019

Today we examine digital brands that have tested direct mail. Mattress brand Casper has been very active in print for the last several years – from solo print marketing to participating in upscale shared mail campaigns. Grove Collaborative has been testing print too. Casper, as you may know, is no stranger to digital marketing success. This is not a brand which has dragged its heels...

Making the Marriage of E-Commerce and Direct Mail a Profitable One

Making the Marriage of E-Commerce and Direct Mail a Profitable One

Aug 23, 2018

Take a scroll on your Facebook or Instagram feed and you’ll be surprised at the number of Shopify stores that tout themselves as e-commerce retailers. Selling everything from drop-shipped T-shirts sourced on AliBaba, to hats, pop-cultural tchotchkes and even sweaters with a pouch to hold your cat, the age of digital has given way to the age of e-commerce. So maybe you’re already well-versed in the world...

Direct Mail Advertising Is Still a Powerful B2B Tool in 2018

Direct Mail Advertising Is Still a Powerful B2B Tool in 2018

Jan 6, 2018

As a business owner, it’s natural to reflect on where your company has come from and where it is going at the start of a new year. With more business functions going digital all the time, you might even wonder about the future of B2B direct mail. After all, you want to know that each new campaign will at least produce the return on investment...

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