The direct mail industry has faced massive postage rate increases over the years and many digital brands that are new to direct mail don’t realize that postage often exceeds the print costs, especially if they’re mailing postcards, trifolds, or catalogs with small page counts. As a direct mail consultant, I help clients plan and execute their direct mail campaigns. Part of the strategic circulation planning...
Study after study has demonstrated that customers love getting catalogs in the mail – especially younger customers. This may because we are already bombarded with digital information, so having a catalog to flip through feels novel and engaging. It may also be simply because direct mail items stand out. So how do you ensure that your catalog makes an impact? Tell a story Several famous...
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