The direct mail industry has faced massive postage rate increases over the years and many digital brands that are new to direct mail don’t realize that postage often exceeds the print costs, especially if they’re mailing postcards, trifolds, or catalogs with small page counts. As a direct mail consultant, I help clients plan and execute their direct mail campaigns. Part of the strategic circulation planning...
Facebook celebrated its 15th birthday back in February of 2019, and the social media platform is still going strong. Even after a decade and a half, Facebook continues to be a go-to tool when it comes to communication, collaboration, information, and even just plain old enjoyment. But, things are starting to shift. In fact, many businesses are turning their attention away from Facebook and social media...
- Catalogs fill a retail therapy niche for pandemic-weary shoppers http://t.co/jjfSOBfty4 1 week ago
- Neiman Marcus reveals 2021 Christmas Book and Fantasy Gifts http://t.co/ujn4lUTFCG via @RetailDive 4 weeks ago
- U.S. retailers want to fill your mailbox with holiday catalogs this year. There isn't enough paper to print them al… http://t.co/AMLoTykm7u 2 months ago
- How 3 DTC brands are reallocating their advertising spend after Apple's iOS 14 update http://t.co/yslheoLYX2 2 months ago