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HGM Catalog ConsultingHGM Catalog Consulting
  • Home
  • About
    • About HGM Catalog Consulting
  • Services
    • Catalog Strategy
    • Circulation Planning
    • Custom Marketing Solutions
  • Marketing Tools
    • Catalog Breakeven Calculator
  • Testimonials
  • Blog
  • Contact Us
4 Tips to Improve Your Direct Mail Marketing in 2019

4 Tips to Improve Your Direct Mail Marketing in 2019

Mar 12, 2019

Direct marketing is on the rise and it doesn’t show signs of slowing down. Customers appreciate targeted marketing more than ever. You can see this trend in the growing number of users turning on their adblockers; that number climbed to nearly 26% in 2018. But customers still enjoy sorting their mail and seeing offers that are targeted towards them. When our spam folders are overflowing, it’s...

Making the Marriage of E-Commerce and Direct Mail a Profitable One

Making the Marriage of E-Commerce and Direct Mail a Profitable One

Aug 23, 2018

Take a scroll on your Facebook or Instagram feed and you’ll be surprised at the number of Shopify stores that tout themselves as e-commerce retailers. Selling everything from drop-shipped T-shirts sourced on AliBaba, to hats, pop-cultural tchotchkes and even sweaters with a pouch to hold your cat, the age of digital has given way to the age of e-commerce. So maybe you’re already well-versed in the world...

The Power of the Trigger in Direct Mail Marketing

The Power of the Trigger in Direct Mail Marketing

Feb 13, 2018

How would you like to combine the best of digital marketing technology with the tactile and visual charm of direct mail marketing? Welcome to triggered postcard marketing, a new way to take advantage of cutting-edge technology to pump up your direct mail campaign. Martech, an online marketing trade, points to a triggered direct mail platform that connects potential customers’ online behavior to create targeted direct...

Catalog Co-op Prospecting: Print & Digital

Catalog Co-op Prospecting: Print & Digital

Jun 12, 2017

Catalog co-op prospecting models have been around for a couple of decades.  But if you haven’t considered them in a while, it might be time to take a new look.  Most of the big co-ops have diversified and added digital prospecting programs to their list of catalog services. Who Should Try It? Your customer acquisition program has started to plateau (or even decrease) while acquisition...

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Recent posts:

  • USPS 2021 Postage Rates
  • What Response Rate Do I Need to Break Even?
  • How to Calculate Breakeven on Direct Mail Campaigns
  • 6 Tips for Lowering Your Direct Mail Costs
  • Marketing Mail Postage Rates 2020
  • Make Direct Mail Your New BFF

Client Catalog Portfolio

Catalog Consulting: Vitabath
Catalog Consulting: Vintrust
Catalog Consulting: Raider Image
Catalog Consulting: Mrs John L Strong
Our Custom Marketing Solutions Client: Olive Press
Our Circulation Management Client: McNichols
Our Catalog Data Analytics Client: Gymnastic Solutions
Our Data Hygiene and Merge/Purge Services Client: Golfsmith
Our Direct Mail Client: Gallery Leather
Our Catalog Strategy Client: Designs For Dance
Catalog Consulting: Creative Communications
Our Catalog Marketing Client: Dancewear Solutions
Our Catalog Marketing Consulting Client: Cotopaxi
Our Catalog Data Analytics Client: Claire Burke
Our Catalog Planning Client: Carushka

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  • HGM Catalog Consulting, a division of Hansel Group Marketing Inc.
  • Located in Austin, Texas
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