Take a scroll on your Facebook or Instagram feed and you’ll be surprised at the number of Shopify stores that tout themselves as e-commerce retailers. Selling everything from drop-shipped T-shirts sourced on AliBaba, to hats, pop-cultural tchotchkes and even sweaters with a pouch to hold your cat, the age of digital has given way to […]

How would you like to combine the best of digital marketing technology with the tactile and visual charm of direct mail marketing? Welcome to triggered postcard marketing, a new way to take advantage of cutting-edge technology to pump up your direct mail campaign. Martech, an online marketing trade, points to a triggered direct mail platform […]

Catalog co-op prospecting models have been around for a couple of decades.  But if you haven’t considered them in a while, it might be time to take a new look.  Most of the big co-ops have diversified and added digital prospecting programs to their list of catalog services. Who Should Try It? Your customer acquisition […]