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HGM Catalog Consulting HGM Catalog Consulting
  • Home
  • About
    • About HGM Catalog Consulting
  • Services
    • Catalog Strategy
    • Circulation Planning
    • Custom Marketing Solutions
  • Marketing Tools
    • Catalog Breakeven Calculator
  • Testimonials
  • Blog
  • Contact Us
Making the Marriage of E-Commerce and Direct Mail a Profitable One

Making the Marriage of E-Commerce and Direct Mail a Profitable One

Aug 23, 2018

Take a scroll on your Facebook or Instagram feed and you'll be surprised at the number of Shopify stores that tout themselves as e-commerce retailers. Selling everything from drop-shipped T-shirts sourced on AliBaba, to hats, pop-cultural tchotchkes and even sweaters with a pouch to hold your cat, the age of digital has given way to the age of e-commerce. So maybe you're already well-versed in the world...

You’ve Got Mail — How Data Is Modernizing Direct Mail

You’ve Got Mail — How Data Is Modernizing Direct Mail

Jun 14, 2018

We need to talk about the "D" word. Digital? Data-Driven? How about, "all of the above", plus one you may not have expected: Direct mail. If you've been drinking the "Kool-Aid" served up by industry bigwigs, you might think that direct mail is not only a relic of yesteryear, it's actually a casualty of digital. But that's where you'd be wrong. Direct mail is far...

The Importance of Clean Data

The Importance of Clean Data

Apr 13, 2018

Clean data is critical for data analysis and data mining activities. Organizations of all sizes often struggle with the ability to get and maintain clean data. To better understand how you can make sure your data becomes and stays clean, we will first discuss what ‘clean’ data really means. What is ‘Clean’ Data? If you have clean data, it means that the data currently stored...

Your Many Marketing Dashboards

Your Many Marketing Dashboards

Apr 2, 2017

Twenty years ago, if you wanted to know what data your company was collecting on marketing efforts you’d have to search for it. You’d likely be making your way downstairs to an interior office in the basement. There you would have found an analyst who would be happy to tell you all about the numbers. The problem? You probably wouldn’t have understood a word of...

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  • Invoca Opts for Dimensional Mail to Make an Impact  http://t.co/1tEbdRsRWw  #print #mail #b2b #marketing
  • 3 days ago
  • Your Amazon package takes a truly wild journey to get to you  http://t.co/5fmNFffrgX  via  @voxdotcom  #Amazon
  • 2 weeks ago

Follow @TanyaHansel

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Recent posts:

  • Make Direct Mail Your New BFF
  • Direct Marketing Tactics for DTC Brands
  • Case Study: Improving Customer Experience Through Returns
  • 5 Signs Your Brand Might Need a Catalog Audit
  • Print Marketing Campaigns – Glossier
  • Print Marketing Campaigns – Casper

Client Catalog Portfolio

Catalog Consulting: Vitabath
Catalog Consulting: Vintrust
Catalog Consulting: Raider Image
Catalog Consulting: Mrs John L Strong
Our Custom Marketing Solutions Client: Olive Press
Our Circulation Management Client: McNichols
Our Catalog Data Analytics Client: Gymnastic Solutions
Our Data Hygiene and Merge/Purge Services Client: Golfsmith
Our Direct Mail Client: Gallery Leather
Our Catalog Strategy Client: Designs For Dance
Catalog Consulting: Creative Communications
Our Catalog Marketing Client: Dancewear Solutions
Our Catalog Marketing Consulting Client: Cotopaxi
Our Catalog Data Analytics Client: Claire Burke
Our Catalog Planning Client: Carushka

Contact Info

  • HGM Catalog Consulting, a division of Hansel Group Marketing Inc.
  • Located in Austin, Texas
  • (512) 288-2742
  • info@catalogconsulting.com
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