Take a scroll on your Facebook or Instagram feed and you’ll be surprised at the number of Shopify stores that tout themselves as e-commerce retailers. Selling everything from drop-shipped T-shirts sourced on AliBaba, to hats, pop-cultural tchotchkes and even sweaters with a pouch to hold your cat, the age of digital has given way to the age of e-commerce. So maybe you’re already well-versed in the world...
We need to talk about the “D” word. Digital? Data-Driven? How about, “all of the above”, plus one you may not have expected: Direct mail. If you’ve been drinking the “Kool-Aid” served up by industry bigwigs, you might think that direct mail is not only a relic of yesteryear, it’s actually a casualty of digital. But that’s where you’d be wrong. Direct mail is far...
Clean data is critical for data analysis and data mining activities. Organizations of all sizes often struggle with the ability to get and maintain clean data. To better understand how you can make sure your data becomes and stays clean, we will first discuss what ‘clean’ data really means. What is ‘Clean’ Data? If you have clean data, it means that the data currently stored...
Twenty years ago, if you wanted to know what data your company was collecting on marketing efforts you’d have to search for it. You’d likely be making your way downstairs to an interior office in the basement. There you would have found an analyst who would be happy to tell you all about the numbers. The problem? You probably wouldn’t have understood a word of...
© 2021 — HGM Catalog Consulting, a division of Hansel Group Marketing Inc.