Twenty years ago, if you wanted to know what data your company was collecting on marketing efforts you’d have to search for it. You’d likely be making your way downstairs to an interior office in the basement. There you would have found an analyst who would be happy to tell you all about the numbers. The problem? You probably wouldn’t have understood a word of...
#Adblock Attribution campaign case study catalog catalog in-home catalog mail date catalog mailing catalog mailing strategy catalog order curve catalog prospecting catalog version circulation plan co-op customer acquisition customer metrics data digital acquisition direct mail email Holdout incremental sales Key Codes Logic Marketing Match Matchback measure Merge-Purge merge/purge metrics new customer print print campaign prospect prospect catalog retarget retention RFM segment Segmentation strategy test triggered postcard USPS
- Sears Could've Been Amazon. Here's How It Blew Its Chances http://t.co/9yxDsZBqxW #sears #Amazon #retail #Merchandise 4 days ago
- Kylie Jenner’s $30 skincare range could be her savviest business move yet http://t.co/cG6z4MJ5Gv via @qz #beauty #wellness #launch 1 week ago
- Opportunities, Challenges Facing Brands on Amazon http://t.co/xtYkntNhzA #Amazon #strategy 2 weeks ago
- The making of Amazon Prime, the internet’s most successful and devastating membership program… http://t.co/RcT6YRwZTI 3 weeks ago