Twenty years ago, if you wanted to know what data your company was collecting on marketing efforts you’d have to search for it. You’d likely be making your way downstairs to an interior office in the basement. There you would have found an analyst who would be happy to tell you all about the numbers. The problem? You probably wouldn’t have understood a word of...
#Adblock campaign case study catalog catalog in-home catalog mail date catalog mailing catalog mailing strategy catalog prospecting catalog version circulation plan co-op customer acquisition customer metrics data digital acquisition direct mail direct mail costs email Holdout incremental sales Key Codes Marketing Marketing Mail Match Matchback measure Merge-Purge merge/purge metrics new customer Postage postage rates print prospect prospect catalog retarget retention RFM segment Segmentation strategy test triggered postcard USPS
- Catalogs fill a retail therapy niche for pandemic-weary shoppers http://t.co/jjfSOBfty4 1 week ago
- Neiman Marcus reveals 2021 Christmas Book and Fantasy Gifts http://t.co/ujn4lUTFCG via @RetailDive 4 weeks ago
- U.S. retailers want to fill your mailbox with holiday catalogs this year. There isn't enough paper to print them al… http://t.co/AMLoTykm7u 2 months ago
- How 3 DTC brands are reallocating their advertising spend after Apple's iOS 14 update http://t.co/yslheoLYX2 2 months ago