• Home
  • About
    • About HGM Catalog Consulting
  • Services
    • Catalog Strategy
    • Circulation Planning
    • Custom Marketing Solutions
  • Marketing Tools
    • Catalog Breakeven Calculator
  • Testimonials
  • Blog
  • Contact Us
HGM Catalog ConsultingHGM Catalog Consulting
  • Home
  • About
    • About HGM Catalog Consulting
  • Services
    • Catalog Strategy
    • Circulation Planning
    • Custom Marketing Solutions
  • Marketing Tools
    • Catalog Breakeven Calculator
  • Testimonials
  • Blog
  • Contact Us
Making the Marriage of E-Commerce and Direct Mail a Profitable One

Making the Marriage of E-Commerce and Direct Mail a Profitable One

Aug 23, 2018

Take a scroll on your Facebook or Instagram feed and you’ll be surprised at the number of Shopify stores that tout themselves as e-commerce retailers. Selling everything from drop-shipped T-shirts sourced on AliBaba, to hats, pop-cultural tchotchkes and even sweaters with a pouch to hold your cat, the age of digital has given way to the age of e-commerce. So maybe you’re already well-versed in the world...

Why You Need to Calibrate Your Catalog Marketing Strategy

Why You Need to Calibrate Your Catalog Marketing Strategy

Jul 11, 2018

Marketing without a well-thought-out strategy, be it catalog marketing or otherwise, is just like building a house without a blueprint. It doesn’t necessarily mean that you will never get there, but there will be a lot of wasted time and resources before you do. Equally as important, is for you to remember that no strategy is fool proof, regardless of how much thought and analysis was put...

The Importance of Clean Data

The Importance of Clean Data

Apr 13, 2018

Clean data is critical for data analysis and data mining activities. Organizations of all sizes often struggle with the ability to get and maintain clean data. To better understand how you can make sure your data becomes and stays clean, we will first discuss what ‘clean’ data really means. What is ‘Clean’ Data? If you have clean data, it means that the data currently stored...

Subscription Boxes Deliver Loyalty

Subscription Boxes Deliver Loyalty

Nov 21, 2017

During the past few years, e-commerce marketers have been innovating by creating subscription boxes. Birchbox was an early success story (2010) in the beauty products category. Its two founders agreed that shopping for beauty products “was frustrating, inefficient, and confusing.” There were too many options and that did not encourage trial. There was no way to try products online without spending a lot of time...

Competing with Amazon

Competing with Amazon

Oct 16, 2017

A popular discussion these days is how to compete with Amazon.  Mega retailers with physical stores and/or well-designed ecommerce platforms often hold the best cards when working with their suppliers. Strong merchants in their own right, including leading apparel brands, often need mass merchants like Walmart and Amazon, to boost the volume sales and distribution of their products. In August, Amazon announced that its Marketplace...

Sign up today for our latest news and catalog insights
Loading

Previous Posts

Tag Cloud

#Adblock campaign case study catalog catalog in-home catalog mail date catalog mailing catalog mailing strategy catalog prospecting catalog version circulation plan co-op customer acquisition customer metrics data digital acquisition direct mail direct mail costs email Holdout incremental sales Key Codes Marketing Marketing Mail Match Matchback measure Merge-Purge merge/purge metrics new customer Postage postage rates print prospect prospect catalog retarget retention RFM segment Segmentation strategy test triggered postcard USPS

Recent Tweets

  • Surya releases latest catalog with full scope of offerings  http://t.co/revNtq9eA5 
  • 1 month ago
  • 'Mailboxes crowded': How DTC brand Parachute is looking to stand out with 'whimsical ... - Digid -  http://t.co/zgZHHK3y2r  #GoogleAlerts
  • 2 months ago
  • What happened to Nordstrom Rack?  http://t.co/RN3wIdJLUY  via  @RetailDive 
  • 3 months ago
  • Kelly Waters Launches Wedding Party Gift Catalog  http://t.co/PGPA5B3u6J 
  • 3 months ago

Follow @TanyaHansel

Find us on

READ OUR BLOG

Recent posts:

  • Will Direct Mail Postage Rates Increase Again?
  • USPS 2021 Postage Rates
  • What Response Rate Do I Need to Break Even?
  • How to Calculate Breakeven on Direct Mail Campaigns
  • 6 Tips for Lowering Your Direct Mail Costs
  • Marketing Mail Postage Rates 2020

Client Catalog Portfolio

Catalog Consulting: Vitabath
Catalog Consulting: Vintrust
Catalog Consulting: Raider Image
Catalog Consulting: Mrs John L Strong
Our Custom Marketing Solutions Client: Olive Press
Our Circulation Management Client: McNichols
Our Data Hygiene and Merge/Purge Services Client: Golfsmith
Our Direct Mail Client: Gallery Leather
Catalog Consulting: Creative Communications
Our Catalog Marketing Client: Dancewear Solutions
Our Catalog Marketing Consulting Client: Cotopaxi
Our Catalog Planning Client: Carushka
Leatherology
Ghirardelli

Contact Info

  • HGM Catalog Consulting, a division of Hansel Group Marketing Inc.
  • Located in Austin, Texas
  • (512) 288-2742
  • info@catalogconsulting.com
  • https://www.catalogconsulting.com

Twitter & LinkedIn

© 2022 — HGM Catalog Consulting, a division of Hansel Group Marketing Inc.