One simple change in the return process of Terry Bicycles, an athletic apparel and parts brand, ensured improved customer experience and guaranteed future purchases. Executive summary The on-demand shopping model is changing customer purchase behavior rapidly. Customers expect a quicker turnaround and a more streamlined response when it comes to all aspects of their interaction with the business — including returns. By re-thinking and then re-designing...
In the current climate of integrated marketing, digital trends and consumer behavior, “next best action marketing” is growing in popularity. In an environment where the latest digital trends are shifts like AI, voice user interfaces, cloud computing, augmented reality, machine learning, and more, next best action marketing is all about meeting the consumer where they are, through any one of these tech channels and experiences. In order to implement...
- Catalogs fill a retail therapy niche for pandemic-weary shoppers http://t.co/jjfSOBfty4 1 week ago
- Neiman Marcus reveals 2021 Christmas Book and Fantasy Gifts http://t.co/ujn4lUTFCG via @RetailDive 4 weeks ago
- U.S. retailers want to fill your mailbox with holiday catalogs this year. There isn't enough paper to print them al… http://t.co/AMLoTykm7u 2 months ago
- How 3 DTC brands are reallocating their advertising spend after Apple's iOS 14 update http://t.co/yslheoLYX2 2 months ago