One simple change in the return process of Terry Bicycles, an athletic apparel and parts brand, ensured improved customer experience and guaranteed future purchases. Executive summary The on-demand shopping model is changing customer purchase behavior rapidly. Customers expect a quicker turnaround and a more streamlined response when it comes to all aspects of their interaction with the business — including returns. By re-thinking and then re-designing...
In the current climate of integrated marketing, digital trends and consumer behavior, "next best action marketing" is growing in popularity. In an environment where the latest digital trends are shifts like AI, voice user interfaces, cloud computing, augmented reality, machine learning, and more, next best action marketing is all about meeting the consumer where they are, through any one of these tech channels and experiences. In order to implement...
- Why Digitally Native Menswear Fashion Brand Mizzen+Main Made Wholesale Retail Part Of Its Distributio... via… http://t.co/VcjdMQv8yi 2 days ago
- 2020 Underscores Data’s Role in Marketing Strategy http://t.co/IBSM78JTi8 #Strategy #Budget #Marketing… http://t.co/0p9KK1GFWZ 3 days ago
- How the CCPA Is Impacting the Future of Retail http://t.co/8aDwFP9kuP #CCPA #Data #California #Privacy 1 week ago
- The Most Amazing Anti Amazon Strategy … That Will Never Happen http://t.co/3958ll1h13 #Amazon #Brand #Logistics #Strategy 2 weeks ago