• Home
  • About
    • About HGM Catalog Consulting
  • Services
    • Catalog Strategy
    • Circulation Planning
    • Custom Marketing Solutions
  • Marketing Tools
    • Catalog Breakeven Calculator
  • Testimonials
  • Blog
  • Contact Us
HGM Catalog ConsultingHGM Catalog Consulting
  • Home
  • About
    • About HGM Catalog Consulting
  • Services
    • Catalog Strategy
    • Circulation Planning
    • Custom Marketing Solutions
  • Marketing Tools
    • Catalog Breakeven Calculator
  • Testimonials
  • Blog
  • Contact Us
How to Calculate Breakeven on Direct Mail Campaigns

How to Calculate Breakeven on Direct Mail Campaigns

Mar 3, 2020

Calculating direct mail breakeven is critical because it’s a key metric when planning the circulation of a successful direct mail campaign. Start by using estimated costs to determine your initial campaign breakeven.  Then create a preliminary circulation plan based on the projected revenue of each list segment. An increase in print quantity has the potential to lower your campaign breakeven. On the flip side, a...

4 Tips to Improve Your Direct Mail Marketing in 2019

4 Tips to Improve Your Direct Mail Marketing in 2019

Mar 12, 2019

Direct marketing is on the rise and it doesn’t show signs of slowing down. Customers appreciate targeted marketing more than ever. You can see this trend in the growing number of users turning on their adblockers; that number climbed to nearly 26% in 2018. But customers still enjoy sorting their mail and seeing offers that are targeted towards them. When our spam folders are overflowing, it’s...

Direct Marketing Catalogs: The Best Way to Reach and Influence Customers

Direct Marketing Catalogs: The Best Way to Reach and Influence Customers

May 16, 2018

In this ever more digital age, catalogs would seem like an outdated marketing strategy used by people in decades past. Yet, this could not be further from the truth. Direct marketing is, in fact, a key part of the consumer buying process. If used correctly, catalogs can be a highly effective tool for generating income and reaching out to new customers. Direct marketing print catalogs...

Competing with Amazon

Competing with Amazon

Oct 16, 2017

A popular discussion these days is how to compete with Amazon.  Mega retailers with physical stores and/or well-designed ecommerce platforms often hold the best cards when working with their suppliers. Strong merchants in their own right, including leading apparel brands, often need mass merchants like Walmart and Amazon, to boost the volume sales and distribution of their products. In August, Amazon announced that its Marketplace...

Catalog Co-op Prospecting: Print & Digital

Catalog Co-op Prospecting: Print & Digital

Jun 12, 2017

Catalog co-op prospecting models have been around for a couple of decades.  But if you haven’t considered them in a while, it might be time to take a new look.  Most of the big co-ops have diversified and added digital prospecting programs to their list of catalog services. Who Should Try It? Your customer acquisition program has started to plateau (or even decrease) while acquisition...

10 Prospecting Ideas to Test this Year

10 Prospecting Ideas to Test this Year

May 23, 2017

Each year we recommend that catalog and ecommerce companies be prepared to test up to 10 customer prospecting ideas, with the understanding that only one or two might be home runs.  Expect to have some failures and learning experiences along the way, and that’s ok. It’s important to test several ideas – even if some of them seem a stretch – because the goal is to...

Marketing Trends We’re Watching

Marketing Trends We’re Watching

May 8, 2017

There’s a marketing trend underway that’s worth watching and trying if you’re looking to grow brand awareness and acquire new customers. It’s called micro influencer marketing. It can provide a new and valuable source for customer acquisition. Micro influencer marketing represents a way to work with small, but more authentic, influencers.  Even Amazon.com just started a beta program recruiting them, according to TechCrunch. Read more....

Four Low-Cost Strategies for Acquiring New Customers

Four Low-Cost Strategies for Acquiring New Customers

Mar 1, 2017

Acquiring new customers at an acceptable cost is becoming a huge challenge for many catalog companies and eCommerce retailers. A common complaint among catalogers that are accustomed to leveraging co-op databases for low-cost prospecting is that their models are performing less effectively and response rates have decreased, driving up their customer acquisition costs. And even in digital marketing, brands have found that increased competition in...

Three Ways to Acquire New Catalog Prospects

Three Ways to Acquire New Catalog Prospects

Jan 24, 2017

Customer acquisition is the lifeblood of a catalog business. Without a steady inflow of new customers, how will you grow?  In this digital world, competition is fierce. How do you grow your “hot prospect” customer file?  In the world of Amazon Prime and competitive shopping, how can a cataloger compete?  Today’s article focuses on three strategies to capture hot prospects.  Next time, the focus will...

Sign up today for our latest news and catalog insights
Loading

Previous Posts

Tag Cloud

#Adblock campaign case study catalog catalog in-home catalog mail date catalog mailing catalog mailing strategy catalog prospecting catalog version circulation plan co-op customer acquisition customer metrics data digital acquisition direct mail direct mail costs email Holdout incremental sales Key Codes Marketing Marketing Mail Match Matchback measure Merge-Purge merge/purge metrics new customer Postage postage rates print prospect prospect catalog retarget retention RFM segment Segmentation strategy test triggered postcard USPS

Recent Tweets

  • Surya releases latest catalog with full scope of offerings  http://t.co/revNtq9eA5 
  • 1 month ago
  • 'Mailboxes crowded': How DTC brand Parachute is looking to stand out with 'whimsical ... - Digid -  http://t.co/zgZHHK3y2r  #GoogleAlerts
  • 2 months ago
  • What happened to Nordstrom Rack?  http://t.co/RN3wIdJLUY  via  @RetailDive 
  • 3 months ago
  • Kelly Waters Launches Wedding Party Gift Catalog  http://t.co/PGPA5B3u6J 
  • 3 months ago

Follow @TanyaHansel

Find us on

READ OUR BLOG

Recent posts:

  • Will Direct Mail Postage Rates Increase Again?
  • USPS 2021 Postage Rates
  • What Response Rate Do I Need to Break Even?
  • How to Calculate Breakeven on Direct Mail Campaigns
  • 6 Tips for Lowering Your Direct Mail Costs
  • Marketing Mail Postage Rates 2020

Client Catalog Portfolio

Catalog Consulting: Vitabath
Catalog Consulting: Vintrust
Catalog Consulting: Raider Image
Catalog Consulting: Mrs John L Strong
Our Custom Marketing Solutions Client: Olive Press
Our Circulation Management Client: McNichols
Our Data Hygiene and Merge/Purge Services Client: Golfsmith
Our Direct Mail Client: Gallery Leather
Catalog Consulting: Creative Communications
Our Catalog Marketing Client: Dancewear Solutions
Our Catalog Marketing Consulting Client: Cotopaxi
Our Catalog Planning Client: Carushka
Leatherology
Ghirardelli

Contact Info

  • HGM Catalog Consulting, a division of Hansel Group Marketing Inc.
  • Located in Austin, Texas
  • (512) 288-2742
  • info@catalogconsulting.com
  • https://www.catalogconsulting.com

Twitter & LinkedIn

© 2022 — HGM Catalog Consulting, a division of Hansel Group Marketing Inc.