Your seasonal catalog strategy and catalog circulation plans were developed many months ago, and now the Holiday season is rapidly approaching. But you’re in good shape because you’ve already ordered paper and scheduled catalog production time with the printer based on your catalog in-home dates. And now it’s time to execute the final steps of mailing your catalog. Use the following timeline as a guide...
This is a common question and there is no one-size-fits-all answer. It really depends on the type of business you run (B2B or B2C) and several other factors including catalog productivity, customer segment, and merchandise. Let’s take a look at some examples. B2B catalogers typically mail one large annual catalog and supplement with smaller specialty titles throughout the year. The annual catalog serves as a...
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