Marketing without a well-thought-out strategy, be it catalog marketing or otherwise, is just like building a house without a blueprint. It doesn’t necessarily mean that you will never get there, but there will be a lot of wasted time and resources before you do. Equally as important, is for you to remember that no strategy is fool proof, regardless of how much thought and analysis was put...
#Adblock campaign case study catalog catalog in-home catalog mail date catalog mailing catalog mailing strategy catalog prospecting catalog version circulation plan co-op customer acquisition customer metrics data digital acquisition direct mail direct mail costs email Holdout incremental sales Key Codes Marketing Marketing Mail Match Matchback measure Merge-Purge merge/purge metrics new customer Postage postage rates print prospect prospect catalog retarget retention RFM segment Segmentation strategy test triggered postcard USPS
- 4 trends impacting retail marketing strategies http://t.co/9S4oD35uN1 via @RetailDive #catalog #print #direct 1 week ago
- VINEYARD VINES FEATURES FLORIDA KEYS LIFESTYLE & PEOPLE http://t.co/kg7CtNyFym via @Florida Keys Weekly Newspapers #catalog @vineyardvines 3 weeks ago
- Bloomingdale's unveils concept store Bloomie's http://t.co/W6NR8XfGKv via @RetailDive 3 weeks ago
- How Untuckit embraced virtual clienteling software to drive sales http://t.co/2ZBpo8VXiK via @digiday 1 month ago