With software like Hubspot, you can track opens on emails, gain metrics on clicks, and measure the response rates of campaigns — which tells you the level of success and profitability you can expect from a conversion. But what did direct marketers do before the era of digital metrics and tracking? Catalogers relied on key codes to track response by customer segment. Most orders arrived either by mail...
Your seasonal catalog strategy and catalog circulation plans were developed many months ago, and now the Holiday season is rapidly approaching. But you’re in good shape because you’ve already ordered paper and scheduled catalog production time with the printer based on your catalog in-home dates. And now it’s time to execute the final steps of mailing your catalog. Use the following timeline as a guide...
What is a Catalog Circulation Plan? In a nutshell, a catalog circulation plan is a blueprint for your catalog mailings. Driven by your data and a clear understanding of past catalog results, it’s a plan that addresses who you should mail, how frequently you should mail, how many catalogs you should print and how to accurately track results, so you can design and refine catalog circulation...
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