Marketing without a well-thought-out strategy, be it catalog marketing or otherwise, is just like building a house without a blueprint. It doesn’t necessarily mean that you will never get there, but there will be a lot of wasted time and resources before you do. Equally as important, is for you to remember that no strategy is fool […]

How would you like to combine the best of digital marketing technology with the tactile and visual charm of direct mail marketing? Welcome to triggered postcard marketing, a new way to take advantage of cutting-edge technology to pump up your direct mail campaign. Martech, an online marketing trade, points to a triggered direct mail platform […]

Unlike corporate marketers, catalog circulation consultants get to work on a number of catalog brands in a variety of industries and merchandise categories. Catalog consultants have many advantages, including getting to observe all types of activity, tests, and innovations across a variety of catalog titles. Catalog circulation management consultants can do many things to support […]

Rising catalog costs have forced catalogers to be more creative when it comes to catalog formats. Whether you’re reducing the trim size or exploring gatefolds, always test the new format against the control before you roll out the change. If you’re in a highly seasonal business, make sure you understand the impact on revenue during […]

This is a common question and there is no one-size-fits-all answer. It really depends on the type of business you run (B2B or B2C) and several other factors including catalog productivity, customer segment, and merchandise. Let’s take a look at some examples. B2B catalogers typically mail one large annual catalog and supplement with smaller specialty […]

An important component of catalog circulation planning and mailing strategy involves the catalog in-home date.  Savvy catalog mailers know to plan their circulation around holidays — especially fluctuating holidays such as Thanksgiving and Easter.  This year, we have a new date to consider.  It is the presidential election year and it can wreck havoc on […]