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HGM Catalog Consulting HGM Catalog Consulting
  • Home
  • About
    • About HGM Catalog Consulting
  • Services
    • Catalog Strategy
    • Circulation Planning
    • Custom Marketing Solutions
  • Marketing Tools
    • Catalog Breakeven Calculator
  • Testimonials
  • Blog
  • Contact Us
6 Steps to Mailing a Print Catalog

6 Steps to Mailing a Print Catalog

Sep 19, 2018

Your seasonal catalog strategy and catalog circulation plans were developed many months ago, and now the Holiday season is rapidly approaching.  But you’re in good shape because you’ve already ordered paper and scheduled catalog production time with the printer based on your catalog in-home dates. And now it’s time to execute the final steps of mailing your catalog. Use the following timeline as a guide...

Catalog Mail Date Strategies

Catalog Mail Date Strategies

Aug 15, 2016

An important component of catalog circulation planning and mailing strategy involves the catalog in-home date.  Savvy catalog mailers know to plan their circulation around holidays -- especially fluctuating holidays such as Thanksgiving and Easter.  This year, we have a new date to consider.  It is the presidential election year and it can wreck havoc on catalog response if you don't get the timing right. Take...

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Recent posts:

  • Make Direct Mail Your New BFF
  • Direct Marketing Tactics for DTC Brands
  • Case Study: Improving Customer Experience Through Returns
  • 5 Signs Your Brand Might Need a Catalog Audit
  • Print Marketing Campaigns – Glossier
  • Print Marketing Campaigns – Casper

Client Catalog Portfolio

Catalog Consulting: Vitabath
Catalog Consulting: Vintrust
Catalog Consulting: Raider Image
Catalog Consulting: Mrs John L Strong
Our Custom Marketing Solutions Client: Olive Press
Our Circulation Management Client: McNichols
Our Catalog Data Analytics Client: Gymnastic Solutions
Our Data Hygiene and Merge/Purge Services Client: Golfsmith
Our Direct Mail Client: Gallery Leather
Our Catalog Strategy Client: Designs For Dance
Catalog Consulting: Creative Communications
Our Catalog Marketing Client: Dancewear Solutions
Our Catalog Marketing Consulting Client: Cotopaxi
Our Catalog Data Analytics Client: Claire Burke
Our Catalog Planning Client: Carushka

Contact Info

  • HGM Catalog Consulting, a division of Hansel Group Marketing Inc.
  • Located in Austin, Texas
  • (512) 288-2742
  • info@catalogconsulting.com
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