Your seasonal catalog strategy and catalog circulation plans were developed many months ago, and now the Holiday season is rapidly approaching. But you’re in good shape because you’ve already ordered paper and scheduled catalog production time with the printer based on your catalog in-home dates. And now it’s time to execute the final steps of mailing your catalog. Use the following timeline as a guide...
An important component of catalog circulation planning and mailing strategy involves the catalog in-home date. Savvy catalog mailers know to plan their circulation around holidays — especially fluctuating holidays such as Thanksgiving and Easter. This year, we have a new date to consider. It is the presidential election year and it can wreck havoc on catalog response if you don’t get the timing right. Take...
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