Rising catalog costs have forced catalogers to be more creative when it comes to catalog formats. Whether you’re reducing the trim size or exploring gatefolds, always test the new format against the control before you roll out the change. If you’re in a highly seasonal business, make sure you understand the impact on revenue during the busy time of the year when changes are often...
#Adblock Attribution campaign case study catalog catalog in-home catalog mail date catalog mailing catalog mailing strategy catalog prospecting catalog version circulation plan co-op customer acquisition customer metrics data digital acquisition direct mail email Holdout incremental sales Key Codes Marketing Marketing Mail Match Matchback measure Merge-Purge merge/purge metrics new customer Postage postage rates print prospect prospect catalog retarget retention RFM segment Segmentation strategy test triggered postcard USPS
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