Today we examine digital brands that have tested direct mail. Mattress brand Casper has been very active in print for the last several years - from solo print marketing to participating in upscale shared mail campaigns. Grove Collaborative has been testing print too. Casper, as you may know, is no stranger to digital marketing success. This is not a brand which has dragged its heels...
#Adblock acquire Attribution campaign case study catalog catalog in-home catalog mail date catalog mailing catalog mailing strategy catalog order curve catalog prospecting catalog version circulation plan co-op customer acquisition customer metrics data digital acquisition direct mail email Holdout incremental sales Key Codes Logic Marketing Match Matchback measure Merge-Purge merge/purge metrics new customer print prospect prospect catalog retarget retention RFM segment Segmentation strategy test triggered postcard USPS
- The Key to Selling Makeup to Gen Z: Meet Them IRL http://t.co/2WYixycDHO via @BoF #Digital #Retail #beauty #trends… http://t.co/Gy4l6ATYap 1 day ago
- http://t.co/qoPPtbdBTa #subscriptionbox #Amazon #data #merchandise 5 days ago
- http://t.co/kxZy4kg6WI #B2B #DirectMail #Campaign #Print #Tips 2 weeks ago
- HelloFresh Uses Data to Optimize its Supply Chain http://t.co/B5bEhvSm4X 2 weeks ago