case study | HGM Catalog Consulting

Case Study: Improving Customer Experience Through Returns

Aug 21, 2019

One simple change in the return process of Terry Bicycles, an athletic apparel and parts brand, ensured improved customer experience and guaranteed future purchases. Executive summary The on-demand shopping model is changing customer purchase behavior rapidly. Customers expect a quicker turnaround and a more streamlined response when it comes to all aspects of their interaction with the business — including returns. By re-thinking and then re-designing...

Print Marketing Campaigns – Glossier

Apr 30, 2019

Earlier this month we brought you a direct mail case study of Casper, the successful mattress brand and self confessed “digital native”. We examined how Casper scored big victories with their print media campaigns, embracing the “tangibility effect”, giving customers something to pick up, hold, and keep. By adopting this approach, Casper put their brand, and their products, at the forefront of their prospects’ minds....

You’ve Got Mail — How Data Is Modernizing Direct Mail

Jun 14, 2018

We need to talk about the “D” word. Digital? Data-Driven? How about, “all of the above”, plus one you may not have expected: Direct mail. If you’ve been drinking the “Kool-Aid” served up by industry bigwigs, you might think that direct mail is not only a relic of yesteryear, it’s actually a casualty of digital. But that’s where you’d be wrong. Direct mail is far...

What does a Catalog Circulation Consultant Do?

Sep 25, 2017

Unlike corporate marketers, catalog circulation consultants get to work on a number of catalog brands in a variety of industries and merchandise categories. Catalog consultants have many advantages, including getting to observe all types of activity, tests, and innovations across a variety of catalog titles. Catalog circulation management consultants can do many things to support the catalog team. Here are the top activities that they...

Marketing Trends We’re Watching

May 8, 2017

There’s a marketing trend underway that’s worth watching and trying if you’re looking to grow brand awareness and acquire new customers. It’s called micro influencer marketing. It can provide a new and valuable source for customer acquisition. Micro influencer marketing represents a way to work with small, but more authentic, influencers. Even Amazon.com just started a beta program recruiting them, according to TechCrunch. Read more....