In the current climate of integrated marketing, digital trends and consumer behavior, “next best action marketing” is growing in popularity. In an environment where the latest digital trends are shifts like AI, voice user interfaces, cloud computing, augmented reality, machine learning, and more, next best action marketing is all about meeting the consumer where they are, through any one of these tech channels and experiences. In order to implement...
As a business owner, it’s natural to reflect on where your company has come from and where it is going at the start of a new year. With more business functions going digital all the time, you might even wonder about the future of B2B direct mail. After all, you want to know that each new campaign will at least produce the return on investment...
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