In the current climate of integrated marketing, digital trends and consumer behavior, “next best action marketing” is growing in popularity. In an environment where the latest digital trends are shifts like AI, voice user interfaces, cloud computing, augmented reality, machine learning, and more, next best action marketing is all about meeting the consumer where they are, through any one of these tech channels and experiences. In order to implement...
As a business owner, it’s natural to reflect on where your company has come from and where it is going at the start of a new year. With more business functions going digital all the time, you might even wonder about the future of B2B direct mail. After all, you want to know that each new campaign will at least produce the return on investment...
- U.S. retailers want to fill your mailbox with holiday catalogs this year. There isn't enough paper to print them al… http://t.co/AMLoTykm7u 2 weeks ago
- How 3 DTC brands are reallocating their advertising spend after Apple's iOS 14 update http://t.co/yslheoLYX2 3 weeks ago
- Saks Fall Catalogues Feature Sarah Paulson and Kumail Nanjiani http://t.co/br9HLLE8a4 via @wwd 1 month ago
- This store is bringing back its famous shopping catalog http://t.co/TbVABWIazP #Catalog 2 months ago