Last month I wrote a post about how to calculate breakeven for direct mail campaigns. A blog reader requested a formula that calculates the response rate needed to break even. To determine the breakeven response rate, you need to know what kind of average order (AOV) your campaign will generate. Let’s look at three different AOV examples and see how AOV impacts the breakeven response...
Calculating direct mail breakeven is critical because it’s a key metric when planning the circulation of a successful direct mail campaign. Start by using estimated costs to determine your initial campaign breakeven. Then create a preliminary circulation plan based on the projected revenue of each list segment. An increase in print quantity has the potential to lower your campaign breakeven. On the flip side, a...
- With ‘Feel-Better Situation’ for Consumers, Economy Could See Fastest Growth Since 1980s http://t.co/1z0WBwljxD 4 days ago
- Clubhouse starts monetization, but startups and influencers may beat them to it http://t.co/vjmmsZTCNV via @digiday 2 weeks ago
- Why more brands are offering try-before-you-buy options http://t.co/688zuqr4rY 2 weeks ago
- DTC furniture brand Article sees the outdoors as its ticket to growth http://t.co/2DZI7TqoNK 1 month ago