Developed some decades ago, the RFM Analysis is a great marketing model used to segment a customer list based on their behavior. This method has proven itself time and time again, by helping direct and online marketers minimize their costs while, at the same time, maximizing their returns. The RFM Analysis is based on the Pareto principle, or the 80/20 rule, which states that 80%...
#Adblock campaign case study catalog catalog in-home catalog mail date catalog mailing catalog mailing strategy catalog prospecting catalog version circulation plan co-op customer acquisition customer metrics data digital acquisition direct mail direct mail costs email Holdout incremental sales Key Codes Marketing Marketing Mail Match Matchback measure Merge-Purge merge/purge metrics new customer Postage postage rates print prospect prospect catalog retarget retention RFM segment Segmentation strategy test triggered postcard USPS
- Surya releases latest catalog with full scope of offerings http://t.co/revNtq9eA5 1 month ago
- 'Mailboxes crowded': How DTC brand Parachute is looking to stand out with 'whimsical ... - Digid - http://t.co/zgZHHK3y2r #GoogleAlerts 2 months ago
- What happened to Nordstrom Rack? http://t.co/RN3wIdJLUY via @RetailDive 3 months ago
- Kelly Waters Launches Wedding Party Gift Catalog http://t.co/PGPA5B3u6J 3 months ago