• Home
  • About
    • About HGM Catalog Consulting
  • Services
    • Catalog Strategy
    • Circulation Planning
    • Custom Marketing Solutions
  • Marketing Tools
    • Catalog Breakeven Calculator
  • Testimonials
  • Blog
  • Contact Us
HGM Catalog ConsultingHGM Catalog Consulting
  • Home
  • About
    • About HGM Catalog Consulting
  • Services
    • Catalog Strategy
    • Circulation Planning
    • Custom Marketing Solutions
  • Marketing Tools
    • Catalog Breakeven Calculator
  • Testimonials
  • Blog
  • Contact Us
Guarantee Yourself a 100% Open Rate

Guarantee Yourself a 100% Open Rate

Feb 7, 2019

How many promotional emails did you get in your inbox today? How many Facebook ads did you scroll past, and how many page updates did you ignore? The answer, as all too many marketers know, is a lot. With adblocker software use increasing, even on mobile devices, digital ads return fewer and fewer potential leads. In the United States, the primary use of ad blocking software is...

Making the Marriage of E-Commerce and Direct Mail a Profitable One

Making the Marriage of E-Commerce and Direct Mail a Profitable One

Aug 23, 2018

Take a scroll on your Facebook or Instagram feed and you’ll be surprised at the number of Shopify stores that tout themselves as e-commerce retailers. Selling everything from drop-shipped T-shirts sourced on AliBaba, to hats, pop-cultural tchotchkes and even sweaters with a pouch to hold your cat, the age of digital has given way to the age of e-commerce. So maybe you’re already well-versed in the world...

Sign up today for our latest news and catalog insights
Loading

Previous Posts

Tag Cloud

#Adblock campaign case study catalog catalog in-home catalog mail date catalog mailing catalog mailing strategy catalog prospecting catalog version circulation plan co-op customer acquisition customer metrics data digital acquisition direct mail direct mail costs email Holdout incremental sales Key Codes Marketing Marketing Mail Match Matchback measure Merge-Purge merge/purge metrics new customer Postage postage rates print prospect prospect catalog retarget retention RFM segment Segmentation strategy test triggered postcard USPS

Recent Tweets

  • DTC furniture brand Article sees the outdoors as its ticket to growth  http://t.co/2DZI7TqoNK 
  • 1 week ago
  • Lululemon more than doubles e-commerce in 2020  http://t.co/w7ZS6MVIrY  via  @RetailDive 
  • 2 weeks ago
  • How HelloFresh Boxes Sustainability  http://t.co/9qjiPCvWuy  #grocery #sustainable #HelloFresh
  • 1 month ago
  • ‘Gateway to anything a marketer can dream up’: Touchless commerce has normalized the QR code, and brands are giving…  http://t.co/CXb5imRh0t 
  • 1 month ago

Follow @TanyaHansel

Find us on

Recent Tweets

  • Ikea to Discontinue its Print Catalog  http://t.co/WHL1ju0riR 
  • 4 months ago
  • FedEx to acquire ShopRunner  http://t.co/p5FyCgIlXP  via  @RetailDive 
  • 4 months ago

Follow @TanyaHansel

READ OUR BLOG

Recent posts:

  • Will Direct Mail Postage Rates Increase Again?
  • USPS 2021 Postage Rates
  • What Response Rate Do I Need to Break Even?
  • How to Calculate Breakeven on Direct Mail Campaigns
  • 6 Tips for Lowering Your Direct Mail Costs
  • Marketing Mail Postage Rates 2020

Client Catalog Portfolio

Catalog Consulting: Vitabath
Catalog Consulting: Vintrust
Catalog Consulting: Raider Image
Catalog Consulting: Mrs John L Strong
Our Custom Marketing Solutions Client: Olive Press
Our Circulation Management Client: McNichols
Our Catalog Data Analytics Client: Gymnastic Solutions
Our Data Hygiene and Merge/Purge Services Client: Golfsmith
Our Direct Mail Client: Gallery Leather
Our Catalog Strategy Client: Designs For Dance
Catalog Consulting: Creative Communications
Our Catalog Marketing Client: Dancewear Solutions
Our Catalog Marketing Consulting Client: Cotopaxi
Our Catalog Data Analytics Client: Claire Burke
Our Catalog Planning Client: Carushka

Contact Info

  • HGM Catalog Consulting, a division of Hansel Group Marketing Inc.
  • Located in Austin, Texas
  • (512) 288-2742
  • info@catalogconsulting.com
  • https://www.catalogconsulting.com

Twitter & LinkedIn

© 2021 — HGM Catalog Consulting, a division of Hansel Group Marketing Inc.