Customer acquisition is the lifeblood of a catalog business. Without a steady inflow of new customers, how will you grow? In this digital world, competition is fierce. How do you grow your “hot prospect” customer file? In the world of Amazon Prime and competitive shopping, how can a cataloger compete? Today’s article focuses on three strategies to capture hot prospects. Next time, the focus will...
#Adblock Attribution campaign case study catalog catalog in-home catalog mail date catalog mailing catalog mailing strategy catalog prospecting catalog version circulation plan co-op customer acquisition Customer Journey customer metrics data digital acquisition direct mail email Holdout incremental sales Key Codes Marketing Marketing Mail Match Matchback measure Merge-Purge merge/purge metrics new customer Postage print prospect prospect catalog retarget retention RFM segment Segmentation strategy test triggered postcard USPS
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